Want more people finding you online? This blog is all about practical ways to get more traffic from Google and turn more of those visitors into customers. We cover SEO, blogging and content—from simple, plain-language explanations to deeper technical dives when it actually helps.

You’ll find ideas on choosing topics, getting found in search, improving your product or service pages, and using helpful content to build trust and sales. Browse around, grab a few ideas and start putting your website to work a little harder for you—one article at a time.

The BlogCog Blog

Accounting firm blogging about tax season tips

Why Accounting Firms Should Blog About Tax Seas...

Jennie Thompson

Tax season is a pivotal time for individuals and businesses alike, presenting both challenges and opportunities. For accounting firms, it's not just about crunching numbers; it's a prime moment to...

Why Accounting Firms Should Blog About Tax Seas...

Jennie Thompson

Tax season is a pivotal time for individuals and businesses alike, presenting both challenges and opportunities. For accounting firms, it's not just about crunching numbers; it's a prime moment to...

Illustration depicting seasonal content creation tips

5 Tips on How to Create Good Seasonal Content

Jennie Thompson

Seasonal content is a powerful tool for businesses aiming to engage their audience and boost visibility during key times of the year. By aligning your content with seasonal trends, you...

5 Tips on How to Create Good Seasonal Content

Jennie Thompson

Seasonal content is a powerful tool for businesses aiming to engage their audience and boost visibility during key times of the year. By aligning your content with seasonal trends, you...

Balancing SEO and readability in blog writing

How to Balance SEO and Readability in Blog Writing

Jennie Thompson

Imagine your blog as a bridge connecting your business to potential customers. This bridge must be sturdy (SEO-optimized) to be discoverable and inviting (readable) to encourage engagement. Striking the right...

How to Balance SEO and Readability in Blog Writing

Jennie Thompson

Imagine your blog as a bridge connecting your business to potential customers. This bridge must be sturdy (SEO-optimized) to be discoverable and inviting (readable) to encourage engagement. Striking the right...

Illustration depicting long-tail keywords strategy for blogging

How to Rank for Long-Tail Keywords with Your Blog

Jennie Thompson

Imagine capturing the attention of potential customers who are searching for exactly what your business offers. This is the power of targeting long-tail keywords in your blog content. By focusing...

How to Rank for Long-Tail Keywords with Your Blog

Jennie Thompson

Imagine capturing the attention of potential customers who are searching for exactly what your business offers. This is the power of targeting long-tail keywords in your blog content. By focusing...

Illustration depicting the concept of article spinning with multiple document copies

What is article spinning?

Jennie Thompson

In the quest for fresh and engaging content, many business owners encounter the term article spinning. But what exactly does it mean, and how does it impact your content strategy?Article...

What is article spinning?

Jennie Thompson

In the quest for fresh and engaging content, many business owners encounter the term article spinning. But what exactly does it mean, and how does it impact your content strategy?Article...

Google Update Frequency - How Often Does Google Get Updated?

Google Update Frequency - How Often Does Google...

Jennie Thompson

As a business owner striving to enhance your online presence, understanding how frequently Google updates its algorithms is crucial. These updates can significantly impact your website's visibility and search rankings,...

Google Update Frequency - How Often Does Google...

Jennie Thompson

As a business owner striving to enhance your online presence, understanding how frequently Google updates its algorithms is crucial. These updates can significantly impact your website's visibility and search rankings,...