Want more people finding you online? This blog is all about practical ways to get more traffic from Google and turn more of those visitors into customers. We cover SEO, blogging and content—from simple, plain-language explanations to deeper technical dives when it actually helps.

You’ll find ideas on choosing topics, getting found in search, improving your product or service pages, and using helpful content to build trust and sales. Browse around, grab a few ideas and start putting your website to work a little harder for you—one article at a time.

The BlogCog Blog

Illustration depicting the process of creating shareable blog content

How to Create Shareable Blog Content

Jennie Thompson

Crafting blog content that resonates with your audience and compels them to share is both an art and a science. It's about understanding your readers' needs, delivering value, and presenting...

How to Create Shareable Blog Content

Jennie Thompson

Crafting blog content that resonates with your audience and compels them to share is both an art and a science. It's about understanding your readers' needs, delivering value, and presenting...

A person brainstorming ideas for blogging inspiration

How to Stay Inspired When Blogging

Jennie Thompson

Blogging is a powerful tool for business owners to connect with their audience, showcase expertise, and drive website traffic. However, maintaining inspiration for fresh and engaging content can be challenging....

How to Stay Inspired When Blogging

Jennie Thompson

Blogging is a powerful tool for business owners to connect with their audience, showcase expertise, and drive website traffic. However, maintaining inspiration for fresh and engaging content can be challenging....

Person writing a blog post on a laptop, surrounded by thought-provoking icons symbolizing curiosity

How to Write Blogs That Spark Curiosity

Jennie Thompson

Imagine stumbling upon a blog post that not only grabs your attention but also compels you to read until the very end. Such is the power of curiosity-driven content. For...

How to Write Blogs That Spark Curiosity

Jennie Thompson

Imagine stumbling upon a blog post that not only grabs your attention but also compels you to read until the very end. Such is the power of curiosity-driven content. For...

Illustration depicting competitive SEO analysis for blogs

How to Perform a Competitive SEO Analysis for B...

Jennie Thompson

In the bustling world of online content, standing out requires more than just quality writing. To truly shine, it's essential to understand what your competitors are doing and how you...

How to Perform a Competitive SEO Analysis for B...

Jennie Thompson

In the bustling world of online content, standing out requires more than just quality writing. To truly shine, it's essential to understand what your competitors are doing and how you...

Illustration depicting the concept of building topical authority through blogging

How to Build Topical Authority with a Blog

Jennie Thompson

Establishing topical authority is essential for businesses aiming to enhance their online presence and credibility. By consistently producing high-quality, relevant content, you position your brand as a trusted source in...

How to Build Topical Authority with a Blog

Jennie Thompson

Establishing topical authority is essential for businesses aiming to enhance their online presence and credibility. By consistently producing high-quality, relevant content, you position your brand as a trusted source in...

Illustration depicting internal linking within a website structure

The Role of Internal Linking in Blog SEO

Jennie Thompson

Imagine navigating a website where each page seamlessly guides you to the next, effortlessly connecting related content. This intuitive journey isn't just a pleasant user experience; it's a powerful SEO...

The Role of Internal Linking in Blog SEO

Jennie Thompson

Imagine navigating a website where each page seamlessly guides you to the next, effortlessly connecting related content. This intuitive journey isn't just a pleasant user experience; it's a powerful SEO...