Want more people finding you online? This blog is all about practical ways to get more traffic from Google and turn more of those visitors into customers. We cover SEO, blogging and content—from simple, plain-language explanations to deeper technical dives when it actually helps.

You’ll find ideas on choosing topics, getting found in search, improving your product or service pages, and using helpful content to build trust and sales. Browse around, grab a few ideas and start putting your website to work a little harder for you—one article at a time.

The BlogCog Blog

SEO vs SEM: Which is better for your blog?

The Difference Between SEO and SEM: Which Is Be...

Jennie Thompson

SEO and SEM are two pivotal strategies in the digital marketing realm, each offering unique pathways to enhance your blog's visibility and drive traffic. Understanding their distinctions and how they...

The Difference Between SEO and SEM: Which Is Be...

Jennie Thompson

SEO and SEM are two pivotal strategies in the digital marketing realm, each offering unique pathways to enhance your blog's visibility and drive traffic. Understanding their distinctions and how they...

Illustration depicting various methods of repurposing blog content for extended reach

How to Repurpose Blog Content for Maximum Reach

Jennie Thompson

Ever feel like your blog content isn't reaching its full potential? You're not alone. Many business owners pour time and resources into creating valuable blog posts, only to see them...

How to Repurpose Blog Content for Maximum Reach

Jennie Thompson

Ever feel like your blog content isn't reaching its full potential? You're not alone. Many business owners pour time and resources into creating valuable blog posts, only to see them...

Food truck owner writing a blog post on a laptop

Rolling to SEO Success: How Food Trucks Can Use...

Jennie Thompson

Imagine your food truck cruising through the city streets, aromas wafting through the air, and a line of eager customers waiting to savor your latest culinary creation. While the quality...

Rolling to SEO Success: How Food Trucks Can Use...

Jennie Thompson

Imagine your food truck cruising through the city streets, aromas wafting through the air, and a line of eager customers waiting to savor your latest culinary creation. While the quality...

Magnifying glass highlighting underserved keywords on a digital search interface

How to Find Underserved Keywords?

Jennie Thompson

In the vast ocean of digital content, finding the right keywords to target can feel like searching for a needle in a haystack. Yet, the true gems are often the...

How to Find Underserved Keywords?

Jennie Thompson

In the vast ocean of digital content, finding the right keywords to target can feel like searching for a needle in a haystack. Yet, the true gems are often the...

Illustration representing Google Panda algorithm

What is Google Panda?

Jennie Thompson

In the ever-evolving world of search engine optimization (SEO), understanding the algorithms that govern search rankings is crucial for business owners aiming to enhance their online presence. One such algorithm...

What is Google Panda?

Jennie Thompson

In the ever-evolving world of search engine optimization (SEO), understanding the algorithms that govern search rankings is crucial for business owners aiming to enhance their online presence. One such algorithm...

Illustration depicting search intent keywords optimization

What Are Search Intent Keywords and How to Opti...

Jennie Thompson

Understanding search intent keywords is crucial for any business aiming to enhance its online presence. These keywords reveal the underlying purpose behind a user's search query, offering valuable insights into...

What Are Search Intent Keywords and How to Opti...

Jennie Thompson

Understanding search intent keywords is crucial for any business aiming to enhance its online presence. These keywords reveal the underlying purpose behind a user's search query, offering valuable insights into...