Want more people finding you online? This blog is all about practical ways to get more traffic from Google and turn more of those visitors into customers. We cover SEO, blogging and content—from simple, plain-language explanations to deeper technical dives when it actually helps.

You’ll find ideas on choosing topics, getting found in search, improving your product or service pages, and using helpful content to build trust and sales. Browse around, grab a few ideas and start putting your website to work a little harder for you—one article at a time.

The BlogCog Blog

Psychology of headlines showing positive and negative framing impact on click through rates

The Psychology of Headlines: Using the Framing ...

Sienna Voss

Amid the rise of internet-driven markets, attention has become the most valuable currency a business can earn. Every scroll, swipe, and click represents a micro-decision, and at the center of...

The Psychology of Headlines: Using the Framing ...

Sienna Voss

Amid the rise of internet-driven markets, attention has become the most valuable currency a business can earn. Every scroll, swipe, and click represents a micro-decision, and at the center of...

Illustration of an internal link graph connecting a single product page to category, guide, and related pages

The "Link Graph" Around a Single Product: Turn ...

Sienna Voss

Within the bustling core of web retail, a single product page often carries the hopes of an entire category-and the headaches of everyone trying to rank it. You can have...

The "Link Graph" Around a Single Product: Turn ...

Sienna Voss

Within the bustling core of web retail, a single product page often carries the hopes of an entire category-and the headaches of everyone trying to rank it. You can have...

Email outreach templates for promoting new SEO blog posts to influencers and potential linkers

How to Write Email Outreach Templates to Promot...

Sienna Voss

Amid the wave of tech-driven commerce, publishing a strong SEO blog post is only half the job, because even an excellent article can sit quietly in the corner of the...

How to Write Email Outreach Templates to Promot...

Sienna Voss

Amid the wave of tech-driven commerce, publishing a strong SEO blog post is only half the job, because even an excellent article can sit quietly in the corner of the...

Illustration of an SEO content pillar strategy with a master list of topics and relevant long-tail keywords organized for content planning

How to Build a Master List of SEO Topics and Re...

Sienna Voss

Every great result starts with intention... and in SEO, intention begins long before a single article is written. It begins with knowing exactly which topics your audience cares about, how...

How to Build a Master List of SEO Topics and Re...

Sienna Voss

Every great result starts with intention... and in SEO, intention begins long before a single article is written. It begins with knowing exactly which topics your audience cares about, how...

Product page content strategy showing product descriptions and SEO content unified into one helpful ecommerce page

Product Descriptions vs. SEO Content: The Artif...

Sienna Voss

Success is closer than you think... and sometimes it is hiding in plain sight on your own website. If you have ever treated product descriptions as the "sales" part and...

Product Descriptions vs. SEO Content: The Artif...

Sienna Voss

Success is closer than you think... and sometimes it is hiding in plain sight on your own website. If you have ever treated product descriptions as the "sales" part and...

A visual representation of SEO strategy and brand visibility with branded terms

Cannibalizing Your Own Branded Terms (And Why I...

Sienna Voss

Your next opportunity is just ahead, and it’s one that might sound a little unconventional: cannibalizing your own branded terms. Wait, what? Yes, you read that correctly. It’s not a...

Cannibalizing Your Own Branded Terms (And Why I...

Sienna Voss

Your next opportunity is just ahead, and it’s one that might sound a little unconventional: cannibalizing your own branded terms. Wait, what? Yes, you read that correctly. It’s not a...