Want more people finding you online? This blog is all about practical ways to get more traffic from Google and turn more of those visitors into customers. We cover SEO, blogging and content—from simple, plain-language explanations to deeper technical dives when it actually helps.

You’ll find ideas on choosing topics, getting found in search, improving your product or service pages, and using helpful content to build trust and sales. Browse around, grab a few ideas and start putting your website to work a little harder for you—one article at a time.

The BlogCog Blog

Image illustrating the concept of calculating true organic ROI through search data and sales funnels integration

Unlocking the Secret to Calculating True Organi...

Sienna Voss

Because big changes come from small steps, and when it comes to digital marketing, these small steps can lead to major strides in business growth. Calculating the true organic return...

Unlocking the Secret to Calculating True Organi...

Sienna Voss

Because big changes come from small steps, and when it comes to digital marketing, these small steps can lead to major strides in business growth. Calculating the true organic return...

How to use the Other query data in Google Search Console for SEO content ideas

How to Use the "Other" Query Data in Search Con...

Sienna Voss

Amid the growth of internet marketspaces, there is one mysterious little label in Google Search Console that has quietly driven marketers, business owners, and caffeine fueled SEO pros a little...

How to Use the "Other" Query Data in Search Con...

Sienna Voss

Amid the growth of internet marketspaces, there is one mysterious little label in Google Search Console that has quietly driven marketers, business owners, and caffeine fueled SEO pros a little...

Graphic showing illustrated concept of choosing SEO keywords in four steps

How to Choose SEO Keywords: A Simple 4-Step Pro...

Sienna Voss

Let's make today's work tomorrow's success as we dive into How to Choose SEO Keywords: A Simple 4-Step Process, a topic that every business owner thinks about right after wondering...

How to Choose SEO Keywords: A Simple 4-Step Pro...

Sienna Voss

Let's make today's work tomorrow's success as we dive into How to Choose SEO Keywords: A Simple 4-Step Process, a topic that every business owner thinks about right after wondering...

Bounce rate and SEO rankings concept illustration

Bounce Rate: Does It Really Affect SEO Rankings...

Sienna Voss

Let’s create results worth celebrating as we dive into a deceptively simple question: Bounce Rate: Does It Really Affect SEO Rankings? If you’ve ever stared at your analytics dashboard with...

Bounce Rate: Does It Really Affect SEO Rankings...

Sienna Voss

Let’s create results worth celebrating as we dive into a deceptively simple question: Bounce Rate: Does It Really Affect SEO Rankings? If you’ve ever stared at your analytics dashboard with...

Illustration showing layout shift caused by ads loading on a webpage

Debugging Cumulative Layout Shift (CLS) Caused ...

Sienna Voss

What if the key to success is simpler than you think? Picture this: a visitor lands on your website, ready to click the button that converts a curious browser into...

Debugging Cumulative Layout Shift (CLS) Caused ...

Sienna Voss

What if the key to success is simpler than you think? Picture this: a visitor lands on your website, ready to click the button that converts a curious browser into...

The role of digital PR in a modern link building strategy featured image

The role of digital PR in a modern link buildin...

Sienna Voss

Because big changes come from small steps, let’s chat about how digital PR in a modern link building strategy can be your secret weapon for skyrocketing your site’s authority (yes,...

The role of digital PR in a modern link buildin...

Sienna Voss

Because big changes come from small steps, let’s chat about how digital PR in a modern link building strategy can be your secret weapon for skyrocketing your site’s authority (yes,...