Want more people finding you online? This blog is all about practical ways to get more traffic from Google and turn more of those visitors into customers. We cover SEO, blogging and content—from simple, plain-language explanations to deeper technical dives when it actually helps.

You’ll find ideas on choosing topics, getting found in search, improving your product or service pages, and using helpful content to build trust and sales. Browse around, grab a few ideas and start putting your website to work a little harder for you—one article at a time.

The BlogCog Blog

How to find blog posts that are close to ranking by analyzing search impressions, positions, clicks, and content opportunities

How to Find the Blog Posts That Are Close to Ra...

Sienna Voss

In the ceaseless tide of online innovation, some of the best opportunities for growing search traffic are hiding inside content you have already published. A blog post sitting just outside...

How to Find the Blog Posts That Are Close to Ra...

Sienna Voss

In the ceaseless tide of online innovation, some of the best opportunities for growing search traffic are hiding inside content you have already published. A blog post sitting just outside...

Visual representation of topic similarity scoring used to compare related content ideas for SEO and content planning

What Is Topic Similarity Scoring? A Practical G...

Sienna Voss

The first step to progress is just ahead... especially when a growing website reaches the point where nobody can remember exactly what has already been published. Topic similarity scoring offers...

What Is Topic Similarity Scoring? A Practical G...

Sienna Voss

The first step to progress is just ahead... especially when a growing website reaches the point where nobody can remember exactly what has already been published. Topic similarity scoring offers...

Secure handling of private business data for safe content creation and publishing

How to Protect Private Information When Using B...

Sienna Voss

Because smart strategies lead to great results, business data can be one of the most valuable raw materials for creating useful, authoritative content. Customer questions, sales patterns, support conversations, internal...

How to Protect Private Information When Using B...

Sienna Voss

Because smart strategies lead to great results, business data can be one of the most valuable raw materials for creating useful, authoritative content. Customer questions, sales patterns, support conversations, internal...

Content opportunity scoring concept for prioritizing SEO topics based on search demand, relevance, competition, and growth potential

What Is a Content Opportunity Score? A Practica...

Sienna Voss

Your potential deserves to shine... but a growing list of blog ideas does not automatically translate into growing search traffic. Most businesses can identify dozens, hundreds, or even thousands of...

What Is a Content Opportunity Score? A Practica...

Sienna Voss

Your potential deserves to shine... but a growing list of blog ideas does not automatically translate into growing search traffic. Most businesses can identify dozens, hundreds, or even thousands of...

Automated affiliate product matching system connecting relevant product recommendations with blog content

How to Match Affiliate Products With Relevant B...

Sienna Voss

As the web rewrites trade dynamics... publishers and business owners have a valuable opportunity to make affiliate recommendations more useful instead of simply making them more frequent. The real challenge...

How to Match Affiliate Products With Relevant B...

Sienna Voss

As the web rewrites trade dynamics... publishers and business owners have a valuable opportunity to make affiliate recommendations more useful instead of simply making them more frequent. The real challenge...

Location-relevant SEO content planning for businesses creating useful local blog articles without doorway pages

How to Create Location-Relevant Blog Content Wi...

Sienna Voss

Your next big win starts now... and for a business serving multiple communities, that win may come from publishing genuinely useful content that reflects what customers experience in each location....

How to Create Location-Relevant Blog Content Wi...

Sienna Voss

Your next big win starts now... and for a business serving multiple communities, that win may come from publishing genuinely useful content that reflects what customers experience in each location....