Want more people finding you online? This blog is all about practical ways to get more traffic from Google and turn more of those visitors into customers. We cover SEO, blogging and content—from simple, plain-language explanations to deeper technical dives when it actually helps.

You’ll find ideas on choosing topics, getting found in search, improving your product or service pages, and using helpful content to build trust and sales. Browse around, grab a few ideas and start putting your website to work a little harder for you—one article at a time.

The BlogCog Blog

Business owner reviewing organic search visibility, content performance, and SEO growth metrics to recognize when a content strategy is starting to work

How to Recognize When a Content Strategy Is Sta...

Sienna Voss

Let's make progress that matters... because one of the hardest parts of content marketing is recognizing progress before the results become obvious. A business can publish useful articles for weeks...

How to Recognize When a Content Strategy Is Sta...

Sienna Voss

Let's make progress that matters... because one of the hardest parts of content marketing is recognizing progress before the results become obvious. A business can publish useful articles for weeks...

Local business owner reviewing customer questions to create useful content and improve local search visibility

How to Use Local Customer Questions to Build Se...

Sienna Voss

Amid the surge of online innovation... some of the most valuable search marketing ideas are still hiding in remarkably ordinary places: phone calls, emails, front desk conversations, estimates, consultations, sales...

How to Use Local Customer Questions to Build Se...

Sienna Voss

Amid the surge of online innovation... some of the most valuable search marketing ideas are still hiding in remarkably ordinary places: phone calls, emails, front desk conversations, estimates, consultations, sales...

Team transforming company expertise and internal knowledge into an organized scalable blog content system

How to Turn Company Knowledge Into Scalable Blo...

Sienna Voss

Amid the growth of internet marketspaces, businesses often overlook their most valuable content resource: the knowledge already circulating inside the company. It lives in sales conversations, customer support tickets, product...

How to Turn Company Knowledge Into Scalable Blo...

Sienna Voss

Amid the growth of internet marketspaces, businesses often overlook their most valuable content resource: the knowledge already circulating inside the company. It lives in sales conversations, customer support tickets, product...

Building a blog content strategy around unanswered search questions and underserved SEO topics

How to Build a Blog Around Questions With No Go...

Sienna Voss

Let's make progress that matters... Some of the best blog opportunities begin with a frustrating discovery: you search a perfectly reasonable question and find almost nothing worth reading. The results...

How to Build a Blog Around Questions With No Go...

Sienna Voss

Let's make progress that matters... Some of the best blog opportunities begin with a frustrating discovery: you search a perfectly reasonable question and find almost nothing worth reading. The results...

Blog content automation workflow compared with traditional manual content posting for consistent SEO publishing

BlogCog vs. Traditional Manual Content Posting:...

Sienna Voss

Because progress is built one choice at a time, the way a business publishes content can eventually become just as important as the content itself. A company might have excellent...

BlogCog vs. Traditional Manual Content Posting:...

Sienna Voss

Because progress is built one choice at a time, the way a business publishes content can eventually become just as important as the content itself. A company might have excellent...

Business team reviewing a stalled editorial calendar and planning a sustainable blog publishing workflow

Why Most Business Blogs Stop Publishing After T...

Sienna Voss

Within the lively ecosystem of digital sales, a new business blog often begins with impressive energy. Ideas are plentiful, the editorial calendar looks organized, and everyone can already imagine a...

Why Most Business Blogs Stop Publishing After T...

Sienna Voss

Within the lively ecosystem of digital sales, a new business blog often begins with impressive energy. Ideas are plentiful, the editorial calendar looks organized, and everyone can already imagine a...