Want more people finding you online? This blog is all about practical ways to get more traffic from Google and turn more of those visitors into customers. We cover SEO, blogging and content—from simple, plain-language explanations to deeper technical dives when it actually helps.

You’ll find ideas on choosing topics, getting found in search, improving your product or service pages, and using helpful content to build trust and sales. Browse around, grab a few ideas and start putting your website to work a little harder for you—one article at a time.

The BlogCog Blog

Organized blog topic matrix for eCommerce SEO content planning and improved Google rankings

How to Create a Blog Topic Matrix for eCommerce...

Sienna Voss

Amidst the constant hum of digital transactions, every online store is competing for the same scarce resource: attention from shoppers who are ready to learn, compare, trust, and eventually buy....

How to Create a Blog Topic Matrix for eCommerce...

Sienna Voss

Amidst the constant hum of digital transactions, every online store is competing for the same scarce resource: attention from shoppers who are ready to learn, compare, trust, and eventually buy....

Business owner reviewing returned product data to create a smarter SEO blog strategy

How to Build a Blog Strategy Around Frequently ...

Sienna Voss

Let's take a fresh look at what's possible when a frequently returned product stops being treated like a business headache and starts being treated like a content opportunity. Every return...

How to Build a Blog Strategy Around Frequently ...

Sienna Voss

Let's take a fresh look at what's possible when a frequently returned product stops being treated like a business headache and starts being treated like a content opportunity. Every return...

Service page content strategy supported by helpful blog articles for stronger SEO rankings

Why Every Service Page Should Have Supporting B...

Sienna Voss

Within the constant flow of digital deals, your service pages are doing some very important work. They explain what you offer, who you help, and why a visitor should trust...

Why Every Service Page Should Have Supporting B...

Sienna Voss

Within the constant flow of digital deals, your service pages are doing some very important work. They explain what you offer, who you help, and why a visitor should trust...

Why search intent should come before word count for stronger SEO content and better Google rankings

Why Search Intent Should Come Before Word Count...

Sienna Voss

Within the constant flow of digital deals, business owners are often told that the secret to better Google rankings is simply writing more words. Make the blog longer, stretch the...

Why Search Intent Should Come Before Word Count...

Sienna Voss

Within the constant flow of digital deals, business owners are often told that the secret to better Google rankings is simply writing more words. Make the blog longer, stretch the...

Business owner planning data-informed SEO blog topics from general ideas for better Google rankings

5 Strategies to Turn General Blog Post Ideas In...

Sienna Voss

Amid the pulse of today's digital economy, a good blog idea is only the beginning. Business owners often have plenty of topics floating around in their heads, but the real...

5 Strategies to Turn General Blog Post Ideas In...

Sienna Voss

Amid the pulse of today's digital economy, a good blog idea is only the beginning. Business owners often have plenty of topics floating around in their heads, but the real...

Business owner planning narrow question blog topics before targeting broad SEO keywords

Why Your Blog Should Target Narrow Questions Be...

Sienna Voss

In the lively swirl of online retail, every business owner wants the same thing: more people finding the right page at the right moment and feeling confident enough to take...

Why Your Blog Should Target Narrow Questions Be...

Sienna Voss

In the lively swirl of online retail, every business owner wants the same thing: more people finding the right page at the right moment and feeling confident enough to take...