Want more people finding you online? This blog is all about practical ways to get more traffic from Google and turn more of those visitors into customers. We cover SEO, blogging and content—from simple, plain-language explanations to deeper technical dives when it actually helps.

You’ll find ideas on choosing topics, getting found in search, improving your product or service pages, and using helpful content to build trust and sales. Browse around, grab a few ideas and start putting your website to work a little harder for you—one article at a time.

The BlogCog Blog

Leveraging Google's BERT Algorithm for Better Blog SEO

Unlocking the Power of Google's BERT Algorithm ...

Sienna Voss

Let's rethink what's possible together... If you're a business owner trying to boost your website's SEO, you’ve likely heard about Google's BERT algorithm. But did you know that understanding BERT...

Unlocking the Power of Google's BERT Algorithm ...

Sienna Voss

Let's rethink what's possible together... If you're a business owner trying to boost your website's SEO, you’ve likely heard about Google's BERT algorithm. But did you know that understanding BERT...

Graph and analytics dashboard representing data-driven content strategy

How to Use Data-Driven Content to Boost Rankings

Sienna Voss

Across the energetic hum of virtual trade and shifting search-engine tides, a new beacon rises: data-driven content. If you’re still guessing what to blog about or winging your SEO strategy...

How to Use Data-Driven Content to Boost Rankings

Sienna Voss

Across the energetic hum of virtual trade and shifting search-engine tides, a new beacon rises: data-driven content. If you’re still guessing what to blog about or winging your SEO strategy...

Illustration of anchor text linking webpages for SEO

What Is Anchor Text? How to Optimize It for SEO

Sienna Voss

Across the fluid tides of digital sales, the links you build are not just ropes tying pages together — they’re signposts guiding search engines and visitors alike. Anchor text, that...

What Is Anchor Text? How to Optimize It for SEO

Sienna Voss

Across the fluid tides of digital sales, the links you build are not just ropes tying pages together — they’re signposts guiding search engines and visitors alike. Anchor text, that...

How to Find Low-Competition Keywords for SEO Success graphic

How to Find Low-Competition Keywords for SEO Su...

Sienna Voss

Within the radiant flow of e-transactions and digital hustle, even seasoned business owners can feel like they’re shouting into a canyon when their blog posts vanish into the search engine...

How to Find Low-Competition Keywords for SEO Su...

Sienna Voss

Within the radiant flow of e-transactions and digital hustle, even seasoned business owners can feel like they’re shouting into a canyon when their blog posts vanish into the search engine...

Email marketing converting blog readers into customers illustration

How to Use Email Marketing to Convert Blog Read...

Sienna Voss

Your next opportunity is right here: imagine your blog not just as a place where visitors read and leave, but as a thriving funnel where playful curiosity transforms into committed...

How to Use Email Marketing to Convert Blog Read...

Sienna Voss

Your next opportunity is right here: imagine your blog not just as a place where visitors read and leave, but as a thriving funnel where playful curiosity transforms into committed...

Illustration showing website bounce rate and visitors leaving site

What Is Bounce Rate? How to Measure and Improve It

Sienna Voss

Let’s push boundaries and achieve more as we dig into a vital metric that might be silently sabotaging your website’s success: bounce rate. Whether you run an e-commerce shop, a...

What Is Bounce Rate? How to Measure and Improve It

Sienna Voss

Let’s push boundaries and achieve more as we dig into a vital metric that might be silently sabotaging your website’s success: bounce rate. Whether you run an e-commerce shop, a...