Want more people finding you online? This blog is all about practical ways to get more traffic from Google and turn more of those visitors into customers. We cover SEO, blogging and content—from simple, plain-language explanations to deeper technical dives when it actually helps.

You’ll find ideas on choosing topics, getting found in search, improving your product or service pages, and using helpful content to build trust and sales. Browse around, grab a few ideas and start putting your website to work a little harder for you—one article at a time.

The BlogCog Blog

Illustration depicting the concept of identifying low-hanging keywords for SEO optimization

How do you find low-hanging keywords?

Jennie Thompson

In the competitive world of digital marketing, identifying low-hanging keywords can significantly enhance your website's visibility and drive targeted traffic. These are search terms with high potential yet low competition,...

How do you find low-hanging keywords?

Jennie Thompson

In the competitive world of digital marketing, identifying low-hanging keywords can significantly enhance your website's visibility and drive targeted traffic. These are search terms with high potential yet low competition,...

Illustration depicting the structure of a relevant URL

What is a Relevant URL?

Jennie Thompson

In the vast digital landscape, the structure of your website's URLs plays a pivotal role in determining your site's visibility and accessibility. A relevant URL is more than just a...

What is a Relevant URL?

Jennie Thompson

In the vast digital landscape, the structure of your website's URLs plays a pivotal role in determining your site's visibility and accessibility. A relevant URL is more than just a...

Illustration depicting Google's E-A-T principles

What is Google's E-A-T?

Jennie Thompson

In the ever-evolving realm of digital marketing, understanding Google's criteria for evaluating website content is crucial for business owners aiming to enhance their online presence. One such criterion that has...

What is Google's E-A-T?

Jennie Thompson

In the ever-evolving realm of digital marketing, understanding Google's criteria for evaluating website content is crucial for business owners aiming to enhance their online presence. One such criterion that has...

Illustration depicting strategies to drive organic blog traffic

What Are the Best Ways to Drive Organic Traffic...

Jennie Thompson

Driving organic traffic to your blog is essential for business growth. By implementing effective strategies, you can attract a steady stream of visitors without relying on paid advertising. Here are...

What Are the Best Ways to Drive Organic Traffic...

Jennie Thompson

Driving organic traffic to your blog is essential for business growth. By implementing effective strategies, you can attract a steady stream of visitors without relying on paid advertising. Here are...

An artisan carefully crafting words, symbolizing the art of wordsmithing

What Does Wordsmithing Mean?

Jennie Thompson

In the realm of business communication, the term "wordsmithing" often surfaces, yet its precise meaning can be elusive. At its core, wordsmithing refers to the art of crafting words with...

What Does Wordsmithing Mean?

Jennie Thompson

In the realm of business communication, the term "wordsmithing" often surfaces, yet its precise meaning can be elusive. At its core, wordsmithing refers to the art of crafting words with...

Illustration depicting a blog enhancing an eCommerce store's relevance in a competitive market

How Blogs Help Your eCommerce Store Stay Releva...

Jennie Thompson

In the bustling world of eCommerce, standing out from the crowd is more challenging than ever. With countless online stores vying for consumer attention, how can your business maintain its...

How Blogs Help Your eCommerce Store Stay Releva...

Jennie Thompson

In the bustling world of eCommerce, standing out from the crowd is more challenging than ever. With countless online stores vying for consumer attention, how can your business maintain its...