Want more people finding you online? This blog is all about practical ways to get more traffic from Google and turn more of those visitors into customers. We cover SEO, blogging and content—from simple, plain-language explanations to deeper technical dives when it actually helps.

You’ll find ideas on choosing topics, getting found in search, improving your product or service pages, and using helpful content to build trust and sales. Browse around, grab a few ideas and start putting your website to work a little harder for you—one article at a time.

The BlogCog Blog

Illustration depicting the impact of blogging on a website's E-A-T score

The Role of Blogging in Improving Your Site's E...

Jennie Thompson

In the vast digital marketplace, establishing your website's credibility is paramount. Search engines, particularly Google, evaluate sites based on Expertise, Authoritativeness, and Trustworthiness—collectively known as E-A-T. A robust E-A-T score...

The Role of Blogging in Improving Your Site's E...

Jennie Thompson

In the vast digital marketplace, establishing your website's credibility is paramount. Search engines, particularly Google, evaluate sites based on Expertise, Authoritativeness, and Trustworthiness—collectively known as E-A-T. A robust E-A-T score...

Illustration depicting storytelling elements in a blog post

How to Tell Stories Through Blog Posts

Jennie Thompson

Once upon a time, businesses relied solely on traditional advertising to reach their audiences. Today, the digital era has transformed how companies connect with potential customers, making storytelling through blog...

How to Tell Stories Through Blog Posts

Jennie Thompson

Once upon a time, businesses relied solely on traditional advertising to reach their audiences. Today, the digital era has transformed how companies connect with potential customers, making storytelling through blog...

The Psychology Behind Engaging Blog Headlines

The Psychology Behind Engaging Blog Headlines

Jennie Thompson

Crafting a compelling blog headline is both an art and a science. It's the first impression your content makes, the gateway that entices readers to delve deeper. Understanding the psychology...

The Psychology Behind Engaging Blog Headlines

Jennie Thompson

Crafting a compelling blog headline is both an art and a science. It's the first impression your content makes, the gateway that entices readers to delve deeper. Understanding the psychology...

Creative packaging examples making boring products interesting

How to Make a Boring Product Interesting?

Jennie Thompson

How to make a boring product interesting? It's a question that has puzzled many business owners. Transforming a seemingly mundane product into something captivating can feel like an uphill battle....

How to Make a Boring Product Interesting?

Jennie Thompson

How to make a boring product interesting? It's a question that has puzzled many business owners. Transforming a seemingly mundane product into something captivating can feel like an uphill battle....

Illustration depicting blogging strategies for upselling and cross-selling

How to Use Blogging to Promote Upsells and Cros...

Jennie Thompson

Imagine a customer visiting your online store, intrigued by a product, and leaving with not just that item but also complementary products they hadn't initially considered. This seamless increase in...

How to Use Blogging to Promote Upsells and Cros...

Jennie Thompson

Imagine a customer visiting your online store, intrigued by a product, and leaving with not just that item but also complementary products they hadn't initially considered. This seamless increase in...

Using Grammarly to enhance blog content

How to Use Grammarly to Improve Blog Content

Jennie Thompson

Crafting compelling blog content is essential for business owners aiming to enhance their online presence and engage their audience effectively. However, even the most seasoned writers can overlook grammatical errors...

How to Use Grammarly to Improve Blog Content

Jennie Thompson

Crafting compelling blog content is essential for business owners aiming to enhance their online presence and engage their audience effectively. However, even the most seasoned writers can overlook grammatical errors...