Want more people finding you online? This blog is all about practical ways to get more traffic from Google and turn more of those visitors into customers. We cover SEO, blogging and content—from simple, plain-language explanations to deeper technical dives when it actually helps.

You’ll find ideas on choosing topics, getting found in search, improving your product or service pages, and using helpful content to build trust and sales. Browse around, grab a few ideas and start putting your website to work a little harder for you—one article at a time.

The BlogCog Blog

Illustration depicting the integration of case studies in blogging for enhanced engagement

How to Use Case Studies in Blogging for Better ...

Jason Stevens

Let's focus on what really matters today: enhancing your blog's engagement through the strategic use of case studies. As a business owner, you understand the importance of connecting with your...

How to Use Case Studies in Blogging for Better ...

Jason Stevens

Let's focus on what really matters today: enhancing your blog's engagement through the strategic use of case studies. As a business owner, you understand the importance of connecting with your...

BlogCog's automated indexing service illustration

BlogCog can automatically tell Google and Bing ...

Jennie Thompson

Ever hit 'publish' on your latest blog post and felt like you were sending it into a black hole, waiting (and waiting) for it to appear on Google or Bing?...

BlogCog can automatically tell Google and Bing ...

Jennie Thompson

Ever hit 'publish' on your latest blog post and felt like you were sending it into a black hole, waiting (and waiting) for it to appear on Google or Bing?...

Illustration depicting the concept of readability in content writing

What is the meaning of readability?

Jennie Thompson

Readability is the ease with which a reader can understand a written text. It encompasses various factors, including sentence structure, word choice, formatting, and overall presentation, all of which contribute...

What is the meaning of readability?

Jennie Thompson

Readability is the ease with which a reader can understand a written text. It encompasses various factors, including sentence structure, word choice, formatting, and overall presentation, all of which contribute...

Illustration depicting astroturfing in a business context

What is astroturfing, and why your business sho...

Jennie Thompson

Imagine a local restaurant owner, eager to boost business, decides to post fake positive reviews online, pretending to be satisfied customers. This deceptive practice, known as astroturfing, might seem like...

What is astroturfing, and why your business sho...

Jennie Thompson

Imagine a local restaurant owner, eager to boost business, decides to post fake positive reviews online, pretending to be satisfied customers. This deceptive practice, known as astroturfing, might seem like...

DJ performing at a local event, engaging with the audience

How Blogging Can Help DJs Spin Up More Gigs Loc...

Jennie Thompson

In the vibrant world of music, DJs are constantly seeking innovative ways to stand out and secure more local gigs. While social media and word-of-mouth play significant roles, an often...

How Blogging Can Help DJs Spin Up More Gigs Loc...

Jennie Thompson

In the vibrant world of music, DJs are constantly seeking innovative ways to stand out and secure more local gigs. While social media and word-of-mouth play significant roles, an often...

Illustration of a blog post boosting an online store's search engine ranking

How Blogging Helps Your Store Rank for High-Int...

Jennie Thompson

Because success starts with smart choices, integrating a strategic blogging approach into your e-commerce store is one of the most effective decisions you can make. Not only does it provide...

How Blogging Helps Your Store Rank for High-Int...

Jennie Thompson

Because success starts with smart choices, integrating a strategic blogging approach into your e-commerce store is one of the most effective decisions you can make. Not only does it provide...