Want more people finding you online? This blog is all about practical ways to get more traffic from Google and turn more of those visitors into customers. We cover SEO, blogging and content—from simple, plain-language explanations to deeper technical dives when it actually helps.

You’ll find ideas on choosing topics, getting found in search, improving your product or service pages, and using helpful content to build trust and sales. Browse around, grab a few ideas and start putting your website to work a little harder for you—one article at a time.

The BlogCog Blog

Natural vs Paid Search Illustration

What is natural vs paid search?

Jennie Thompson

Navigating the digital marketing landscape requires a clear understanding of the avenues through which potential customers discover your business online. Two primary channels dominate this space: natural (organic) search and...

What is natural vs paid search?

Jennie Thompson

Navigating the digital marketing landscape requires a clear understanding of the avenues through which potential customers discover your business online. Two primary channels dominate this space: natural (organic) search and...

Hair salon stylist blogging to attract more clients

Does Your Hair Salon Need a Blog? Tips to Attra...

Jennie Thompson

Imagine your hair salon's website as a vibrant, welcoming space where potential clients can not only book appointments but also immerse themselves in the latest hair trends, styling tips, and...

Does Your Hair Salon Need a Blog? Tips to Attra...

Jennie Thompson

Imagine your hair salon's website as a vibrant, welcoming space where potential clients can not only book appointments but also immerse themselves in the latest hair trends, styling tips, and...

Online retailer analyzing blogging ROI metrics on a laptop

The ROI of Blogging for Online Retailers

Jennie Thompson

In the bustling world of online retail, standing out from the competition is more challenging than ever. With countless businesses vying for consumer attention, how can you ensure your store...

The ROI of Blogging for Online Retailers

Jennie Thompson

In the bustling world of online retail, standing out from the competition is more challenging than ever. With countless businesses vying for consumer attention, how can you ensure your store...

Illustration depicting mobile-first indexing impact on blog SEO

The Impact of Mobile-First Indexing on Blog SEO

Jennie Thompson

Imagine a bustling marketplace where most visitors arrive on bicycles, yet all the stalls are designed to cater to cars. This scenario mirrors the digital world today, where the majority...

The Impact of Mobile-First Indexing on Blog SEO

Jennie Thompson

Imagine a bustling marketplace where most visitors arrive on bicycles, yet all the stalls are designed to cater to cars. This scenario mirrors the digital world today, where the majority...

Illustration of interconnected content pieces forming a topic cluster

How to Use Topic Clusters to Dominate Blog Niches

Jennie Thompson

Imagine your website as a bustling city, with each blog post representing a building. Without a clear structure, visitors may find themselves lost, unable to navigate the wealth of information...

How to Use Topic Clusters to Dominate Blog Niches

Jennie Thompson

Imagine your website as a bustling city, with each blog post representing a building. Without a clear structure, visitors may find themselves lost, unable to navigate the wealth of information...

Illustration depicting search query analysis for blog SEO

The Importance of Search Query Analysis in Blog...

Jennie Thompson

Understanding what your potential customers are searching for is crucial to the success of your blog. By analyzing search queries, you can tailor your content to meet the specific needs...

The Importance of Search Query Analysis in Blog...

Jennie Thompson

Understanding what your potential customers are searching for is crucial to the success of your blog. By analyzing search queries, you can tailor your content to meet the specific needs...