Want more people finding you online? This blog is all about practical ways to get more traffic from Google and turn more of those visitors into customers. We cover SEO, blogging and content—from simple, plain-language explanations to deeper technical dives when it actually helps.

You’ll find ideas on choosing topics, getting found in search, improving your product or service pages, and using helpful content to build trust and sales. Browse around, grab a few ideas and start putting your website to work a little harder for you—one article at a time.

The BlogCog Blog

Illustration depicting the process of creating link-worthy blog content

How to Create Link-Worthy Blog Content

Jennie Thompson

In the bustling digital marketplace, standing out requires more than just offering exceptional products or services. It demands a strategic approach to content creation that not only attracts readers but...

How to Create Link-Worthy Blog Content

Jennie Thompson

In the bustling digital marketplace, standing out requires more than just offering exceptional products or services. It demands a strategic approach to content creation that not only attracts readers but...

Illustration depicting LSI keywords integration in SEO content

What Are LSI Keywords and How to Use Them?

Jennie Thompson

Imagine you're crafting a blog post about 'apple pie recipes.' Naturally, you'll include the primary keyword 'apple pie recipes' throughout your content. However, to enhance your article's relevance and depth,...

What Are LSI Keywords and How to Use Them?

Jennie Thompson

Imagine you're crafting a blog post about 'apple pie recipes.' Naturally, you'll include the primary keyword 'apple pie recipes' throughout your content. However, to enhance your article's relevance and depth,...

Illustration depicting SEO concepts and strategies

What Does SEO Stand For?

Jennie Thompson

As industries adapt to digital transformation, having a strong online presence is crucial for business success. But how do potential customers find your website among the vast sea of online...

What Does SEO Stand For?

Jennie Thompson

As industries adapt to digital transformation, having a strong online presence is crucial for business success. But how do potential customers find your website among the vast sea of online...

Illustration depicting outbound links connecting websites

What Are Outbound Links?

Jennie Thompson

In the vast ecosystem of the internet, links serve as the connective tissue that binds content across the web. Among these, outbound links play a pivotal role in guiding readers...

What Are Outbound Links?

Jennie Thompson

In the vast ecosystem of the internet, links serve as the connective tissue that binds content across the web. Among these, outbound links play a pivotal role in guiding readers...

Hourglass representing the time it takes for SEO to show results

How Long Does It Take for SEO to Kick In?

Jennie Thompson

Patience is a virtue, especially when it comes to search engine optimization (SEO). As a business owner eager to see your website climb the search engine rankings, it's natural to...

How Long Does It Take for SEO to Kick In?

Jennie Thompson

Patience is a virtue, especially when it comes to search engine optimization (SEO). As a business owner eager to see your website climb the search engine rankings, it's natural to...

Personal trainer writing a blog to build their brand

The Power of Blogging to Build a Personal Train...

Jennie Thompson

In the competitive world of personal training, establishing a unique and recognizable brand is essential for attracting and retaining clients. While social media platforms offer avenues for engagement, a well-maintained...

The Power of Blogging to Build a Personal Train...

Jennie Thompson

In the competitive world of personal training, establishing a unique and recognizable brand is essential for attracting and retaining clients. While social media platforms offer avenues for engagement, a well-maintained...