Want more people finding you online? This blog is all about practical ways to get more traffic from Google and turn more of those visitors into customers. We cover SEO, blogging and content—from simple, plain-language explanations to deeper technical dives when it actually helps.

You’ll find ideas on choosing topics, getting found in search, improving your product or service pages, and using helpful content to build trust and sales. Browse around, grab a few ideas and start putting your website to work a little harder for you—one article at a time.

The BlogCog Blog

Illustration depicting anchor text in SEO context

What Is Anchor Text?

Jennie Thompson

With innovation at the forefront of every industry, understanding the nuances of SEO is crucial for business owners aiming to enhance their online presence. One such nuance is anchor text,...

What Is Anchor Text?

Jennie Thompson

With innovation at the forefront of every industry, understanding the nuances of SEO is crucial for business owners aiming to enhance their online presence. One such nuance is anchor text,...

Illustration depicting natural backlink building for a blog

How to Earn Natural Backlinks for Your Blog

Jennie Thompson

Building a successful blog isn't just about creating compelling content; it's also about ensuring that content reaches a wide audience. One of the most effective ways to enhance your blog's...

How to Earn Natural Backlinks for Your Blog

Jennie Thompson

Building a successful blog isn't just about creating compelling content; it's also about ensuring that content reaches a wide audience. One of the most effective ways to enhance your blog's...

Illustration depicting the impact of blog posts on SEO

Do blog posts really help SEO?

Jennie Thompson

In the bustling digital marketplace, business owners often seek effective strategies to enhance their online presence. One question that frequently arises is: Do blog posts really help SEO? Understanding the...

Do blog posts really help SEO?

Jennie Thompson

In the bustling digital marketplace, business owners often seek effective strategies to enhance their online presence. One question that frequently arises is: Do blog posts really help SEO? Understanding the...

Illustration depicting a 404 error page not found

What Is a 404 Error?

Jennie Thompson

Encountering a 404 error can be frustrating for both website visitors and business owners. This common issue arises when a web page cannot be found, leading to potential loss of...

What Is a 404 Error?

Jennie Thompson

Encountering a 404 error can be frustrating for both website visitors and business owners. This common issue arises when a web page cannot be found, leading to potential loss of...

Illustration depicting the concept of Google Sandbox in SEO

What is Google Sandbox?

Jennie Thompson

Launching a new website is an exciting venture, filled with anticipation of attracting visitors and climbing search engine rankings. However, many new site owners encounter a perplexing challenge: despite their...

What is Google Sandbox?

Jennie Thompson

Launching a new website is an exciting venture, filled with anticipation of attracting visitors and climbing search engine rankings. However, many new site owners encounter a perplexing challenge: despite their...

Illustration depicting various SERP features on a search engine results page

What is an example of a SERP feature?

Jennie Thompson

In the ever-evolving realm of digital marketing, understanding Search Engine Results Page (SERP) features is crucial for business owners aiming to enhance their online presence. These features are elements on...

What is an example of a SERP feature?

Jennie Thompson

In the ever-evolving realm of digital marketing, understanding Search Engine Results Page (SERP) features is crucial for business owners aiming to enhance their online presence. These features are elements on...