Want more people finding you online? This blog is all about practical ways to get more traffic from Google and turn more of those visitors into customers. We cover SEO, blogging and content—from simple, plain-language explanations to deeper technical dives when it actually helps.

You’ll find ideas on choosing topics, getting found in search, improving your product or service pages, and using helpful content to build trust and sales. Browse around, grab a few ideas and start putting your website to work a little harder for you—one article at a time.

The BlogCog Blog

Illustration depicting SEO concepts: keyword frequency, density, difficulty, and proximity

What are keyword frequency, Keyword Density, Ke...

Jennie Thompson

With the internet as the cornerstone of progress, understanding the nuances of SEO is crucial for business owners aiming to enhance their online presence. Four fundamental concepts—keyword frequency, keyword density,...

What are keyword frequency, Keyword Density, Ke...

Jennie Thompson

With the internet as the cornerstone of progress, understanding the nuances of SEO is crucial for business owners aiming to enhance their online presence. Four fundamental concepts—keyword frequency, keyword density,...

Illustration depicting the concept of a robots.txt file guiding web crawlers

What is robots.txt?

Jennie Thompson

Within a world connected by clicks and content, ensuring your website is both accessible to search engines and protected from unwanted crawlers is crucial. This balance is achieved through a...

What is robots.txt?

Jennie Thompson

Within a world connected by clicks and content, ensuring your website is both accessible to search engines and protected from unwanted crawlers is crucial. This balance is achieved through a...

Illustration depicting primary and secondary keywords in SEO strategy

Unlocking SEO Success: Understanding and Utiliz...

Jennie Thompson

In the ever-evolving world of digital marketing, achieving a prominent position on search engine results pages (SERPs) requires more than just focusing on primary keywords. To truly enhance your website's...

Unlocking SEO Success: Understanding and Utiliz...

Jennie Thompson

In the ever-evolving world of digital marketing, achieving a prominent position on search engine results pages (SERPs) requires more than just focusing on primary keywords. To truly enhance your website's...

Illustration depicting the process of creating a successful niche blog

How to Create a Successful Niche Blog

Jennie Thompson

Embarking on the journey of niche blogging can be both exciting and rewarding. By focusing on a specific topic, you can attract a dedicated audience, establish authority in your field,...

How to Create a Successful Niche Blog

Jennie Thompson

Embarking on the journey of niche blogging can be both exciting and rewarding. By focusing on a specific topic, you can attract a dedicated audience, establish authority in your field,...

Comparison between organic and paid search results on a search engine results page

What is the difference between organic and paid...

Jennie Thompson

With technology driving change at lightning speed, understanding the distinction between organic and paid search results is crucial for business owners aiming to enhance their online presence. Both play significant...

What is the difference between organic and paid...

Jennie Thompson

With technology driving change at lightning speed, understanding the distinction between organic and paid search results is crucial for business owners aiming to enhance their online presence. Both play significant...

Illustration depicting rich snippets in search engine results

What Are Rich Snippets?

Jennie Thompson

As businesses navigate the complexities of the digital era, standing out in search engine results is crucial for business growth. One effective way to enhance your website's visibility and attract...

What Are Rich Snippets?

Jennie Thompson

As businesses navigate the complexities of the digital era, standing out in search engine results is crucial for business growth. One effective way to enhance your website's visibility and attract...