Want more people finding you online? This blog is all about practical ways to get more traffic from Google and turn more of those visitors into customers. We cover SEO, blogging and content—from simple, plain-language explanations to deeper technical dives when it actually helps.

You’ll find ideas on choosing topics, getting found in search, improving your product or service pages, and using helpful content to build trust and sales. Browse around, grab a few ideas and start putting your website to work a little harder for you—one article at a time.

The BlogCog Blog

Analyze Competitor Keywords

Analyze Competitor Keywords

Jennie Thompson

Understanding the keywords your competitors target can unlock new opportunities for your business. By analyzing competitor keywords, you gain insights into their strategies, identify market trends, and discover gaps in...

Analyze Competitor Keywords

Jennie Thompson

Understanding the keywords your competitors target can unlock new opportunities for your business. By analyzing competitor keywords, you gain insights into their strategies, identify market trends, and discover gaps in...

Illustration depicting click-through rate improvement strategies for blogs

What Is CTR (Click-Through Rate), and How to Im...

Jennie Thompson

Click-Through Rate (CTR) is a pivotal metric that measures the percentage of readers who click on a specific link out of the total number who view a page, email, or...

What Is CTR (Click-Through Rate), and How to Im...

Jennie Thompson

Click-Through Rate (CTR) is a pivotal metric that measures the percentage of readers who click on a specific link out of the total number who view a page, email, or...

Illustration depicting strategies to increase dwell time on blog pages

How to Increase Dwell Time on Blog Pages

Jennie Thompson

As a business owner, you understand the importance of engaging your audience through your blog. However, capturing attention is only half the battle; keeping readers on your page is crucial...

How to Increase Dwell Time on Blog Pages

Jennie Thompson

As a business owner, you understand the importance of engaging your audience through your blog. However, capturing attention is only half the battle; keeping readers on your page is crucial...

Illustration depicting the concept of backlinks connecting various websites to a central blog

What Are Backlinks and Why Are They Crucial for...

Jennie Thompson

Imagine your blog as a cozy café nestled in a bustling city. You serve the finest content, brewed to perfection, yet without street signs or word-of-mouth, only a few loyal...

What Are Backlinks and Why Are They Crucial for...

Jennie Thompson

Imagine your blog as a cozy café nestled in a bustling city. You serve the finest content, brewed to perfection, yet without street signs or word-of-mouth, only a few loyal...

Illustration depicting the integration of customer testimonials into a blog post

How to Use Testimonials in Blogs

Jennie Thompson

Incorporating testimonials into your blog posts can significantly enhance your content's credibility and engage potential customers more effectively. By showcasing real experiences and positive feedback, you build trust and encourage...

How to Use Testimonials in Blogs

Jennie Thompson

Incorporating testimonials into your blog posts can significantly enhance your content's credibility and engage potential customers more effectively. By showcasing real experiences and positive feedback, you build trust and encourage...

Illustration depicting the growth of eCommerce through blogging

Why Blogging Is a Long-Term Investment for eCom...

Jennie Thompson

Imagine your eCommerce store as a bustling marketplace, filled with potential customers seeking products that meet their needs. Amidst the competition, how do you ensure your store stands out and...

Why Blogging Is a Long-Term Investment for eCom...

Jennie Thompson

Imagine your eCommerce store as a bustling marketplace, filled with potential customers seeking products that meet their needs. Amidst the competition, how do you ensure your store stands out and...