Want more people finding you online? This blog is all about practical ways to get more traffic from Google and turn more of those visitors into customers. We cover SEO, blogging and content—from simple, plain-language explanations to deeper technical dives when it actually helps.

You’ll find ideas on choosing topics, getting found in search, improving your product or service pages, and using helpful content to build trust and sales. Browse around, grab a few ideas and start putting your website to work a little harder for you—one article at a time.

The BlogCog Blog

A frustrated business owner staring at a computer screen displaying low website traffic, symbolizing the challenges of ineffective pillar content.

Why Your 'Pillar Content' Isn't Working (And Ho...

Sienna Voss

Your ideas are worth pursuing, but if your pillar content isn't pulling its weight, it might be time for a strategy overhaul. Let's face it: creating a comprehensive, well-researched pillar...

Why Your 'Pillar Content' Isn't Working (And Ho...

Sienna Voss

Your ideas are worth pursuing, but if your pillar content isn't pulling its weight, it might be time for a strategy overhaul. Let's face it: creating a comprehensive, well-researched pillar...

A cluttered digital workspace symbolizing index bloat and the need for website cleanup

How to Audit for 'Index Bloat' and Purge Useles...

Sienna Voss

Let's put your ideas into action...and clean up that bloated index of yours! If your website's search engine index is packed with low-value or duplicate pages, it's time to roll...

How to Audit for 'Index Bloat' and Purge Useles...

Sienna Voss

Let's put your ideas into action...and clean up that bloated index of yours! If your website's search engine index is packed with low-value or duplicate pages, it's time to roll...

Illustration of Keyword Cannibalization Impacting SEO Rankings

What Is Keyword Cannibalization—and How I...

Sienna Voss

Your success deserves a clear plan—and that includes a website that works as hard as you do. If your blog posts, product pages, or service descriptions are all vying for...

What Is Keyword Cannibalization—and How I...

Sienna Voss

Your success deserves a clear plan—and that includes a website that works as hard as you do. If your blog posts, product pages, or service descriptions are all vying for...

Technical SEO explained with BlogCog's expertise

What Is Technical SEO and Why Does It Matter? U...

Sienna Voss

In the heart of modern entrepreneurial ventures, standing out on the internet is the holy grail. Whether you're running a small business or a large corporation, getting noticed by Google...

What Is Technical SEO and Why Does It Matter? U...

Sienna Voss

In the heart of modern entrepreneurial ventures, standing out on the internet is the holy grail. Whether you're running a small business or a large corporation, getting noticed by Google...

Turning Comments into Content: A Sustainable Feedback Loop

Turning Comments into Content: A Sustainable Fe...

Sienna Voss

In the lively rhythm of online trade, where clicks are currency and content reigns supreme, there's a secret weapon many overlook: the humble comment. Yes, those little nuggets of feedback...

Turning Comments into Content: A Sustainable Fe...

Sienna Voss

In the lively rhythm of online trade, where clicks are currency and content reigns supreme, there's a secret weapon many overlook: the humble comment. Yes, those little nuggets of feedback...

SEO for Out-of-Stock Products: To 404 or Not to 404?

SEO for "Out of Stock" Products: To 404 or Not ...

Sienna Voss

Amid the spark of digital business growth, there lies a common conundrum: what to do with your product pages when your products go out of stock? Do you let them...

SEO for "Out of Stock" Products: To 404 or Not ...

Sienna Voss

Amid the spark of digital business growth, there lies a common conundrum: what to do with your product pages when your products go out of stock? Do you let them...