Want more people finding you online? This blog is all about practical ways to get more traffic from Google and turn more of those visitors into customers. We cover SEO, blogging and content—from simple, plain-language explanations to deeper technical dives when it actually helps.

You’ll find ideas on choosing topics, getting found in search, improving your product or service pages, and using helpful content to build trust and sales. Browse around, grab a few ideas and start putting your website to work a little harder for you—one article at a time.

The BlogCog Blog

Reputation Management Best Practices for Your Brand featured image

Reputation Management: Best Practices for Your ...

Sienna Voss

Success is a series of smart choices and when it comes to your brand’s reputation, those choices can make or break the first impression even before a prospect taps your...

Reputation Management: Best Practices for Your ...

Sienna Voss

Success is a series of smart choices and when it comes to your brand’s reputation, those choices can make or break the first impression even before a prospect taps your...

Why blog length matters for SEO and how long is ideal

Why Blog Length Matters for SEO (And How Long I...

Sienna Voss

Let’s set the stage for great outcomes by diving into a topic that sounds simple but hides strategic subtleties: why blog length matters for SEO (and how long is ideal)....

Why Blog Length Matters for SEO (And How Long I...

Sienna Voss

Let’s set the stage for great outcomes by diving into a topic that sounds simple but hides strategic subtleties: why blog length matters for SEO (and how long is ideal)....

Illustration showing push marketing versus pull marketing strategies

Push vs. Pull Marketing: Key Differences and Wh...

Sienna Voss

In the lively flow of internet retail there comes a moment when you must choose how to shout into the void —or wait for the right ears to come to...

Push vs. Pull Marketing: Key Differences and Wh...

Sienna Voss

In the lively flow of internet retail there comes a moment when you must choose how to shout into the void —or wait for the right ears to come to...

The best citation sources for a local service business in the US featured image

The best citation sources for a local service b...

Sienna Voss

Amid the rise of a new commerce frontier, local service businesses face an ever-changing digital terrain where visibility isn’t optional anymore — it’s mission-critical. If you’re running a spa, salon,...

The best citation sources for a local service b...

Sienna Voss

Amid the rise of a new commerce frontier, local service businesses face an ever-changing digital terrain where visibility isn’t optional anymore — it’s mission-critical. If you’re running a spa, salon,...

Helpful Content and SEO unified concept visual

Helpful Content and SEO: What It Means and How ...

Sienna Voss

Across the energetic web of e-ventures there lies a shining beacon called BlogCog, ready to guide ambitious business owners toward content mastery and soaring Google rankings. If you’ve ever wondered...

Helpful Content and SEO: What It Means and How ...

Sienna Voss

Across the energetic web of e-ventures there lies a shining beacon called BlogCog, ready to guide ambitious business owners toward content mastery and soaring Google rankings. If you’ve ever wondered...

WordPress XML sitemap creation and submission guide

How to create and submit an XML sitemap for a W...

Sienna Voss

Amid the constant flow of e-market trends and shifting algorithms, you’ll find that even the savvy business owner sometimes overlooks a simple yet powerful tool: the XML sitemap. If you’ve...

How to create and submit an XML sitemap for a W...

Sienna Voss

Amid the constant flow of e-market trends and shifting algorithms, you’ll find that even the savvy business owner sometimes overlooks a simple yet powerful tool: the XML sitemap. If you’ve...