Want more people finding you online? This blog is all about practical ways to get more traffic from Google and turn more of those visitors into customers. We cover SEO, blogging and content—from simple, plain-language explanations to deeper technical dives when it actually helps.

You’ll find ideas on choosing topics, getting found in search, improving your product or service pages, and using helpful content to build trust and sales. Browse around, grab a few ideas and start putting your website to work a little harder for you—one article at a time.

The BlogCog Blog

What Is Link Bait 7 Types and How to Use Them Featured Image

What Is Link Bait? 7 Types and How to Use Them ...

Sienna Voss

The right tools make all the difference when you’re fishing for attention in the vast digital sea—and by “fishing” we mean casting out content that others simply can’t help but...

What Is Link Bait? 7 Types and How to Use Them ...

Sienna Voss

The right tools make all the difference when you’re fishing for attention in the vast digital sea—and by “fishing” we mean casting out content that others simply can’t help but...

How Do You Write SEO-Friendly Blog Posts featured image

How Do You Write SEO-Friendly Blog Posts? Maste...

Sienna Voss

Across the fluid expanse of virtual sales you realise that your blog isn’t just a dreamy side note—it’s a powerhouse stage for your brand. When you ask “How Do You...

How Do You Write SEO-Friendly Blog Posts? Maste...

Sienna Voss

Across the fluid expanse of virtual sales you realise that your blog isn’t just a dreamy side note—it’s a powerhouse stage for your brand. When you ask “How Do You...

Marketing KPIs dashboard showing essential metrics for business success

Marketing KPIs: Essential Metrics Every Busines...

Sienna Voss

As the internet fuels retail innovation and pushes every business owner to become part digital-marketer, part analytics ninja, understanding and tracking the right marketing metrics becomes your secret weapon.If you’ve...

Marketing KPIs: Essential Metrics Every Busines...

Sienna Voss

As the internet fuels retail innovation and pushes every business owner to become part digital-marketer, part analytics ninja, understanding and tracking the right marketing metrics becomes your secret weapon.If you’ve...

Illustration showing user staying engaged on a webpage linking dwell time to SEO

Dwell Time: How Engagement Impacts Search Ranki...

Sienna Voss

Because every great outcome starts with an idea, let’s talk about a deceptively simple yet powerfully effective metric called dwell time. You might not see it in your analytics dashboard...

Dwell Time: How Engagement Impacts Search Ranki...

Sienna Voss

Because every great outcome starts with an idea, let’s talk about a deceptively simple yet powerfully effective metric called dwell time. You might not see it in your analytics dashboard...

How to write for skimmers without losing depth featured image

How to Write for Skimmers Without Losing Depth ...

Sienna Voss

Within the radiant sphere of digital retail we know that attention is the currency—and today that means your reader may well be a speedy skimmer rather than a deep-dive reader....

How to Write for Skimmers Without Losing Depth ...

Sienna Voss

Within the radiant sphere of digital retail we know that attention is the currency—and today that means your reader may well be a speedy skimmer rather than a deep-dive reader....

Page speed and SEO improvement concept image

Page Speed and SEO: Why It Matters and How to I...

Sienna Voss

Your goals deserve the best approach when it comes to getting your website to race across the finish line with search engines cheering you on. Ever hit a page that...

Page Speed and SEO: Why It Matters and How to I...

Sienna Voss

Your goals deserve the best approach when it comes to getting your website to race across the finish line with search engines cheering you on. Ever hit a page that...