Want more people finding you online? This blog is all about practical ways to get more traffic from Google and turn more of those visitors into customers. We cover SEO, blogging and content—from simple, plain-language explanations to deeper technical dives when it actually helps.

You’ll find ideas on choosing topics, getting found in search, improving your product or service pages, and using helpful content to build trust and sales. Browse around, grab a few ideas and start putting your website to work a little harder for you—one article at a time.

The BlogCog Blog

Illustration representing the exact match domain fallacy in modern SEO strategy

The "Exact Match Domain" Fallacy in Modern SEO:...

Sienna Voss

As the online realm redefines markets... it is tempting to believe there is still a secret lever you can pull to jump to the top of Google. One of the...

The "Exact Match Domain" Fallacy in Modern SEO:...

Sienna Voss

As the online realm redefines markets... it is tempting to believe there is still a secret lever you can pull to jump to the top of Google. One of the...

Defending Your Home Turf: Brand and Product Search Strategy

The "Brand + Product" Search: Defending Your Ho...

Sienna Voss

In the ever-shifting arena of online trade, businesses are constantly battling for visibility. With the digital marketplace becoming increasingly competitive, standing out is no longer just a matter of having...

The "Brand + Product" Search: Defending Your Ho...

Sienna Voss

In the ever-shifting arena of online trade, businesses are constantly battling for visibility. With the digital marketplace becoming increasingly competitive, standing out is no longer just a matter of having...

Local SEO strategy guide showing how to build citations and backlinks using city events and news keywords

How to Build Local Citations and Backlinks by T...

Sienna Voss

Let's keep moving forward... step by step... and let's do it in a way that actually moves the needle for your local rankings. If you've ever felt like local SEO...

How to Build Local Citations and Backlinks by T...

Sienna Voss

Let's keep moving forward... step by step... and let's do it in a way that actually moves the needle for your local rankings. If you've ever felt like local SEO...

Example of title tag displayed in search engine results

The "Title Tag" as a 60-Character Value Proposi...

Sienna Voss

Lets start with what matters most and why the concept of the "Title Tag" as a 60-Character Value Proposition is a game changer for your website. Many business owners treat...

The "Title Tag" as a 60-Character Value Proposi...

Sienna Voss

Lets start with what matters most and why the concept of the "Title Tag" as a 60-Character Value Proposition is a game changer for your website. Many business owners treat...

Zero Search Volume Keyword Driving Organic Traffic and Sales

The "Zero Search Volume" Keyword That Drives Al...

Sienna Voss

Within the energetic hum of digital shops, many business owners chase the same big volume keywords like moths drawn to a flame, hoping those massive search counts will magically translate...

The "Zero Search Volume" Keyword That Drives Al...

Sienna Voss

Within the energetic hum of digital shops, many business owners chase the same big volume keywords like moths drawn to a flame, hoping those massive search counts will magically translate...

Building a linkable asset from a commodity product through strategic content and SEO

Building a Linkable Asset from a Commodity Prod...

Sienna Voss

Let's create a plan that works for you... because selling a commodity product can feel like shouting into a crowded room where everyone is offering the exact same thing. When...

Building a Linkable Asset from a Commodity Prod...

Sienna Voss

Let's create a plan that works for you... because selling a commodity product can feel like shouting into a crowded room where everyone is offering the exact same thing. When...