Want more people finding you online? This blog is all about practical ways to get more traffic from Google and turn more of those visitors into customers. We cover SEO, blogging and content—from simple, plain-language explanations to deeper technical dives when it actually helps.

You’ll find ideas on choosing topics, getting found in search, improving your product or service pages, and using helpful content to build trust and sales. Browse around, grab a few ideas and start putting your website to work a little harder for you—one article at a time.

The BlogCog Blog

The Meta Description as a 160 Character Ad for SEO and Google click through growth

The "Meta Description" as a 160-Character Ad: H...

Sienna Voss

Let's start building momentum now... because one of the smallest pieces of copy on your website may be doing a much bigger job than most business owners realize. The meta...

The "Meta Description" as a 160-Character Ad: H...

Sienna Voss

Let's start building momentum now... because one of the smallest pieces of copy on your website may be doing a much bigger job than most business owners realize. The meta...

Illustration representing sentiment analysis for choosing emotionally resonant blog topics for a target audience

How to Use Sentiment Analysis to Choose Blog To...

Sienna Voss

Your success is our starting point... and when you are trying to win better rankings, stronger engagement, and more meaningful conversations with the people you want to reach, guessing your...

How to Use Sentiment Analysis to Choose Blog To...

Sienna Voss

Your success is our starting point... and when you are trying to win better rankings, stronger engagement, and more meaningful conversations with the people you want to reach, guessing your...

Definitive glossary content strategy for ranking high volume industry terms in Google search

Creating Definitive Glossary Content that Ranks...

Sienna Voss

Your success is just one step away... and sometimes that step is as simple as explaining the terms your customers are already typing into Google. A strong glossary can become...

Creating Definitive Glossary Content that Ranks...

Sienna Voss

Your success is just one step away... and sometimes that step is as simple as explaining the terms your customers are already typing into Google. A strong glossary can become...

AnswerThePublic keyword research visualization for planning long-tail question content in an SEO content calendar

How to Use AnswerThePublic to Visualize and Fin...

Sienna Voss

As online platforms redefine business norms, the brands that win attention are usually the ones that answer the right question at the right moment. That sounds simple until you open...

How to Use AnswerThePublic to Visualize and Fin...

Sienna Voss

As online platforms redefine business norms, the brands that win attention are usually the ones that answer the right question at the right moment. That sounds simple until you open...

Ecommerce SEO product page optimization for long-tail transactional keywords with online shopping interface and product listing visuals

E-commerce SEO: How to Optimize Product Pages f...

Sienna Voss

Your next big win starts now... and it may be hiding in the exact words your customers are typing into Google right before they are ready to buy. Not browse....

E-commerce SEO: How to Optimize Product Pages f...

Sienna Voss

Your next big win starts now... and it may be hiding in the exact words your customers are typing into Google right before they are ready to buy. Not browse....

Website breadcrumb navigation trail showing clear category hierarchy for users and search engine bots

The Role of "Breadcrumbs" in User and Bot Navig...

Sienna Voss

Every detail contributes to the bigger picture, and breadcrumbs are one of those quiet website features that often do more heavy lifting than they get credit for. They help people...

The Role of "Breadcrumbs" in User and Bot Navig...

Sienna Voss

Every detail contributes to the bigger picture, and breadcrumbs are one of those quiet website features that often do more heavy lifting than they get credit for. They help people...