Want more people finding you online? This blog is all about practical ways to get more traffic from Google and turn more of those visitors into customers. We cover SEO, blogging and content—from simple, plain-language explanations to deeper technical dives when it actually helps.

You’ll find ideas on choosing topics, getting found in search, improving your product or service pages, and using helpful content to build trust and sales. Browse around, grab a few ideas and start putting your website to work a little harder for you—one article at a time.

The BlogCog Blog

Website performance illustration showing preload and preconnect resource hints improving page speed and user experience

Using Resource Hints (Preload, Preconnect) to I...

Sienna Voss

Because every win begins with a plan... and when it comes to better page speed, the smartest plans often start before a visitor even sees the full page. A fast...

Using Resource Hints (Preload, Preconnect) to I...

Sienna Voss

Because every win begins with a plan... and when it comes to better page speed, the smartest plans often start before a visitor even sees the full page. A fast...

Business owner calculating SEO content Roi by tracking conversions from long-tail keyword traffic

How to Calculate the Roi of Your SEO Content by...

Sienna Voss

Because smart strategies lead to great results, calculating the Roi of SEO content should feel less like staring at a foggy spreadsheet and more like following a clear trail of...

How to Calculate the Roi of Your SEO Content by...

Sienna Voss

Because smart strategies lead to great results, calculating the Roi of SEO content should feel less like staring at a foggy spreadsheet and more like following a clear trail of...

Illustration representing search query fan-out and AI-powered multi-dimensional search optimization

What is "Search Query Fan-out" and How to Prepa...

Sienna Voss

Let's make things happen together. Search is no longer a simple game of matching one keyword to one page and calling it a day. When AI-powered search systems evaluate a...

What is "Search Query Fan-out" and How to Prepa...

Sienna Voss

Let's make things happen together. Search is no longer a simple game of matching one keyword to one page and calling it a day. When AI-powered search systems evaluate a...

Business owner reviewing PPC negative keywords and SEO strategy to reduce wasted ad spend and attract higher intent search traffic

Using Negative Keywords in Your PPC Campaigns t...

Sienna Voss

Let's simplify the complex together... growing your visibility online should not feel like paying for strangers to wander into the wrong store. When your paid ads show up for searches...

Using Negative Keywords in Your PPC Campaigns t...

Sienna Voss

Let's simplify the complex together... growing your visibility online should not feel like paying for strangers to wander into the wrong store. When your paid ads show up for searches...

Illustration of dofollow and nofollow backlinks supporting a healthy SEO backlink profile

The Difference Between Dofollow and Nofollow Li...

Sienna Voss

Within the thriving buzz of online trade, every business owner wants the same beautiful thing: more of the right people finding their website at the exact moment they are ready...

The Difference Between Dofollow and Nofollow Li...

Sienna Voss

Within the thriving buzz of online trade, every business owner wants the same beautiful thing: more of the right people finding their website at the exact moment they are ready...

Business owner reviewing product roundup and best of list content strategy for comparison shoppers in the commercial investigation phase

How to Write Product Roundups and "Best of" Lis...

Sienna Voss

As the world of virtual shopping expands, buyers are getting better at doing their homework before they spend a dollar. They compare features, scan pros and cons, read summaries, check...

How to Write Product Roundups and "Best of" Lis...

Sienna Voss

As the world of virtual shopping expands, buyers are getting better at doing their homework before they spend a dollar. They compare features, scan pros and cons, read summaries, check...