Want more people finding you online? This blog is all about practical ways to get more traffic from Google and turn more of those visitors into customers. We cover SEO, blogging and content—from simple, plain-language explanations to deeper technical dives when it actually helps.

You’ll find ideas on choosing topics, getting found in search, improving your product or service pages, and using helpful content to build trust and sales. Browse around, grab a few ideas and start putting your website to work a little harder for you—one article at a time.

The BlogCog Blog

Illustration of e-commerce blogging strategy improving rankings for comparison keywords like best, vs, and alternatives

How Blogging Helps E-commerce Sites Rank for Co...

Sienna Voss

Let's take a new approach to old challenges... because if you've ever tried to rank an e-commerce store for comparison keywords, you already know the struggle is real. People search...

How Blogging Helps E-commerce Sites Rank for Co...

Sienna Voss

Let's take a new approach to old challenges... because if you've ever tried to rank an e-commerce store for comparison keywords, you already know the struggle is real. People search...

Blog post layout optimization using heatmaps

How to Use Heatmaps to Optimize Blog Post Layou...

Sienna Voss

Let's start something amazing today... When it comes to creating a blog that not only draws in traffic but also keeps readers engaged, the layout is a crucial factor. But...

How to Use Heatmaps to Optimize Blog Post Layou...

Sienna Voss

Let's start something amazing today... When it comes to creating a blog that not only draws in traffic but also keeps readers engaged, the layout is a crucial factor. But...

Illustration representing linkable assets, original research, and surveys that attract backlinks from publishers

How to Create Linkable Assets (Like Original Re...

Sienna Voss

As the web drives digital trade forward, the brands that win attention are rarely the ones shouting the loudest. They are the ones publishing something useful, memorable, and worth citing....

How to Create Linkable Assets (Like Original Re...

Sienna Voss

As the web drives digital trade forward, the brands that win attention are rarely the ones shouting the loudest. They are the ones publishing something useful, memorable, and worth citing....

Illustration of website site architecture with faceted navigation filters causing an SEO crawl and index bloat maze

The "Site Architecture" as a Faceted Navigation...

Sienna Voss

Let's make the complex feel simple... because faceted navigation can look like a helpful set of filters to shoppers, but to search engines it can behave like a mischievous copy...

The "Site Architecture" as a Faceted Navigation...

Sienna Voss

Let's make the complex feel simple... because faceted navigation can look like a helpful set of filters to shoppers, but to search engines it can behave like a mischievous copy...

Google Business Profile optimization for local informational keywords and directions with map visibility, business details, reviews, and local search improvements

How to Optimize Your Google Business Profile to...

Sienna Voss

As internet sales reshape the landscape... local discovery has become one of the most important battlegrounds for small and mid-sized businesses that want real customers, not just random clicks. When...

How to Optimize Your Google Business Profile to...

Sienna Voss

As internet sales reshape the landscape... local discovery has become one of the most important battlegrounds for small and mid-sized businesses that want real customers, not just random clicks. When...

Microphone and ecommerce product packaging representing a podcast episode used as an SEO strategy for a physical product

The "Podcast" Episode as an SEO Play for a Phys...

Sienna Voss

Because small efforts add up to big results... let's talk about a sneaky-powerful idea: treating a single podcast episode like a full SEO asset for a physical product. Search engines...

The "Podcast" Episode as an SEO Play for a Phys...

Sienna Voss

Because small efforts add up to big results... let's talk about a sneaky-powerful idea: treating a single podcast episode like a full SEO asset for a physical product. Search engines...