Want more people finding you online? This blog is all about practical ways to get more traffic from Google and turn more of those visitors into customers. We cover SEO, blogging and content—from simple, plain-language explanations to deeper technical dives when it actually helps.

You’ll find ideas on choosing topics, getting found in search, improving your product or service pages, and using helpful content to build trust and sales. Browse around, grab a few ideas and start putting your website to work a little harder for you—one article at a time.

The BlogCog Blog

Email outreach templates for promoting new SEO blog posts to influencers and potential linkers

How to Write Email Outreach Templates to Promot...

Sienna Voss

Amid the wave of tech-driven commerce, publishing a strong SEO blog post is only half the job, because even an excellent article can sit quietly in the corner of the...

How to Write Email Outreach Templates to Promot...

Sienna Voss

Amid the wave of tech-driven commerce, publishing a strong SEO blog post is only half the job, because even an excellent article can sit quietly in the corner of the...

Illustration of an SEO content pillar strategy with a master list of topics and relevant long-tail keywords organized for content planning

How to Build a Master List of SEO Topics and Re...

Sienna Voss

Every great result starts with intention... and in SEO, intention begins long before a single article is written. It begins with knowing exactly which topics your audience cares about, how...

How to Build a Master List of SEO Topics and Re...

Sienna Voss

Every great result starts with intention... and in SEO, intention begins long before a single article is written. It begins with knowing exactly which topics your audience cares about, how...

Product page content strategy showing product descriptions and SEO content unified into one helpful ecommerce page

Product Descriptions vs. SEO Content: The Artif...

Sienna Voss

Success is closer than you think... and sometimes it is hiding in plain sight on your own website. If you have ever treated product descriptions as the "sales" part and...

Product Descriptions vs. SEO Content: The Artif...

Sienna Voss

Success is closer than you think... and sometimes it is hiding in plain sight on your own website. If you have ever treated product descriptions as the "sales" part and...

A visual representation of SEO strategy and brand visibility with branded terms

Cannibalizing Your Own Branded Terms (And Why I...

Sienna Voss

Your next opportunity is just ahead, and it’s one that might sound a little unconventional: cannibalizing your own branded terms. Wait, what? Yes, you read that correctly. It’s not a...

Cannibalizing Your Own Branded Terms (And Why I...

Sienna Voss

Your next opportunity is just ahead, and it’s one that might sound a little unconventional: cannibalizing your own branded terms. Wait, what? Yes, you read that correctly. It’s not a...

Multilingual SEO strategy concept showing blog content supporting global search growth across multiple languages

The Role of Blogging in Building a Multilingual...

Sienna Voss

Let's create results worth celebrating by talking about one of the most practical growth tools a business can use when it wants to reach more people across more markets: a...

The Role of Blogging in Building a Multilingual...

Sienna Voss

Let's create results worth celebrating by talking about one of the most practical growth tools a business can use when it wants to reach more people across more markets: a...

Google search autocomplete suggestions for long-tail keyword discovery and content ideation on a laptop screen

The Complete Guide to Using Google Autocomplete...

Sienna Voss

In the radiant glow of digital markets, the search bar can feel a little like a crystal ball for business owners who want to know what customers are really thinking....

The Complete Guide to Using Google Autocomplete...

Sienna Voss

In the radiant glow of digital markets, the search bar can feel a little like a crystal ball for business owners who want to know what customers are really thinking....