Want more people finding you online? This blog is all about practical ways to get more traffic from Google and turn more of those visitors into customers. We cover SEO, blogging and content—from simple, plain-language explanations to deeper technical dives when it actually helps.

You’ll find ideas on choosing topics, getting found in search, improving your product or service pages, and using helpful content to build trust and sales. Browse around, grab a few ideas and start putting your website to work a little harder for you—one article at a time.

The BlogCog Blog

An image showing the successful outreach strategies and the email templates for guest posting

Why Your Guest Posting Outreach is Failing (And...

Sienna Voss

Amid the dawn of a new e-tail era, where everyone and their dog seems to be hustling for digital supremacy, it can feel like your guest posting outreach is sinking...

Why Your Guest Posting Outreach is Failing (And...

Sienna Voss

Amid the dawn of a new e-tail era, where everyone and their dog seems to be hustling for digital supremacy, it can feel like your guest posting outreach is sinking...

The Skyscraper Technique is Dead: What's the Modern Replacement?

The 'Skyscraper Technique' is Dead: What's the ...

Sienna Voss

Within the swirling currents of e-business, things are constantly shifting. What worked last year, last month, or even yesterday might be completely irrelevant today. The world of SEO is one...

The 'Skyscraper Technique' is Dead: What's the ...

Sienna Voss

Within the swirling currents of e-business, things are constantly shifting. What worked last year, last month, or even yesterday might be completely irrelevant today. The world of SEO is one...

A visual illustrating how blogging can help reduce CLS and improve web performance

The Role of Blogging in Reducing Cumulative Lay...

Sienna Voss

Let's rethink what's possible together...Imagine this: you're browsing a website, and suddenly, as you try to click on a link, the entire page shifts and your click lands somewhere you...

The Role of Blogging in Reducing Cumulative Lay...

Sienna Voss

Let's rethink what's possible together...Imagine this: you're browsing a website, and suddenly, as you try to click on a link, the entire page shifts and your click lands somewhere you...

Amazon product research feeding into SEO content strategy pipeline

The "Amazon to SEO" Pipeline: Converting Produc...

Sienna Voss

Because progress is the ultimate goal, imagine a line—call it a pipeline—that begins with someone doing hours of product research on Amazon and ends with your website dominating Google search....

The "Amazon to SEO" Pipeline: Converting Produc...

Sienna Voss

Because progress is the ultimate goal, imagine a line—call it a pipeline—that begins with someone doing hours of product research on Amazon and ends with your website dominating Google search....

Illustration of ChatGPT transforming online search behavior

How ChatGPT is Changing Search Behavior (And Wh...

Sienna Voss

Amid the rise of a connected commerce world, ChatGPT has emerged as a game-changer in the realm of online search. Gone are the days of sifting through endless links to...

How ChatGPT is Changing Search Behavior (And Wh...

Sienna Voss

Amid the rise of a connected commerce world, ChatGPT has emerged as a game-changer in the realm of online search. Gone are the days of sifting through endless links to...

Enhancing SEO with Optimized User Reviews

Optimizing User-Generated Content (Reviews) for...

Sienna Voss

Amid the constant buzz of e-tail growth, businesses are scrambling to distinguish themselves in the crowded digital marketplace. One surefire way to stand out is by optimizing your user-generated content...

Optimizing User-Generated Content (Reviews) for...

Sienna Voss

Amid the constant buzz of e-tail growth, businesses are scrambling to distinguish themselves in the crowded digital marketplace. One surefire way to stand out is by optimizing your user-generated content...