Want more people finding you online? This blog is all about practical ways to get more traffic from Google and turn more of those visitors into customers. We cover SEO, blogging and content—from simple, plain-language explanations to deeper technical dives when it actually helps.

You’ll find ideas on choosing topics, getting found in search, improving your product or service pages, and using helpful content to build trust and sales. Browse around, grab a few ideas and start putting your website to work a little harder for you—one article at a time.

The BlogCog Blog

Visual representation of heatmaps and session recordings analyzing user behavior on a website

Using Heatmaps and Session Recordings to Lower ...

Sienna Voss

As the web drives commerce forward, every click, scroll, and hover tells a story. But what if you could read that story? Enter heatmaps and session recordings—the Sherlock Holmes of...

Using Heatmaps and Session Recordings to Lower ...

Sienna Voss

As the web drives commerce forward, every click, scroll, and hover tells a story. But what if you could read that story? Enter heatmaps and session recordings—the Sherlock Holmes of...

Visual representation of the Jobs-to-be-Done framework applied to content strategy

The 'Jobs-to-be-Done' Framework for Content: Wh...

Sienna Voss

Your potential deserves to shine brightly, and your content should be the beacon that guides your audience to you. But here's the catch: if your page isn't solving a specific...

The 'Jobs-to-be-Done' Framework for Content: Wh...

Sienna Voss

Your potential deserves to shine brightly, and your content should be the beacon that guides your audience to you. But here's the catch: if your page isn't solving a specific...

Using Web Push Notifications to Drive Return Organic Visitors

Using Web Push Notifications to Drive Return Or...

Sienna Voss

Let's rethink what's possible together. Imagine your website effortlessly bringing visitors back, time and time again, without them needing to remember to check in. It sounds like magic, but it's...

Using Web Push Notifications to Drive Return Or...

Sienna Voss

Let's rethink what's possible together. Imagine your website effortlessly bringing visitors back, time and time again, without them needing to remember to check in. It sounds like magic, but it's...

Building a Traffic Machine systematizing content creation BlogCog featured image

Building a "Traffic Machine": Systematizing You...

Sienna Voss

Your ideas deserve a chance to shine… and if you’re ready to build a real “Traffic Machine”: Systematizing Your Content Creation, you’re in the right place. Picture this: instead of...

Building a "Traffic Machine": Systematizing You...

Sienna Voss

Your ideas deserve a chance to shine… and if you’re ready to build a real “Traffic Machine”: Systematizing Your Content Creation, you’re in the right place. Picture this: instead of...

The Rise of Visual Search Preparing for Pinterest and Google Lens Featured Image

The Rise of Visual Search: Preparing for Pinter...

Sienna Voss

Let’s push boundaries and achieve more by exploring why visual search is no longer optional for businesses looking to dominate search rankings. Visual search technologies like Pinterest Lens and Google...

The Rise of Visual Search: Preparing for Pinter...

Sienna Voss

Let’s push boundaries and achieve more by exploring why visual search is no longer optional for businesses looking to dominate search rankings. Visual search technologies like Pinterest Lens and Google...

Illustration of a website climbing the SEO ranks with digital PR strategies

Building Links with Digital PR: A Step-by-Step ...

Sienna Voss

In the thriving world of online exchange, where every click counts and every backlink is a potential goldmine, the idea of building links for non-newsworthy sites might seem as plausible...

Building Links with Digital PR: A Step-by-Step ...

Sienna Voss

In the thriving world of online exchange, where every click counts and every backlink is a potential goldmine, the idea of building links for non-newsworthy sites might seem as plausible...