Want more people finding you online? This blog is all about practical ways to get more traffic from Google and turn more of those visitors into customers. We cover SEO, blogging and content—from simple, plain-language explanations to deeper technical dives when it actually helps.

You’ll find ideas on choosing topics, getting found in search, improving your product or service pages, and using helpful content to build trust and sales. Browse around, grab a few ideas and start putting your website to work a little harder for you—one article at a time.

The BlogCog Blog

How to measure the ROI of your SEO efforts for a client – BlogCog

How to measure the ROI of your SEO efforts for ...

Sienna Voss

As the digital frontier expands daily, more of your clients are asking the question: "How to measure the ROI of your SEO efforts for a client." And yes, you’re the...

How to measure the ROI of your SEO efforts for ...

Sienna Voss

As the digital frontier expands daily, more of your clients are asking the question: "How to measure the ROI of your SEO efforts for a client." And yes, you’re the...

A detailed blog post image showcasing topic clustering vs siloing for SEO strategies

What is topic clustering and how does it differ...

Sienna Voss

Your goals deserve thoughtful planning, especially when it comes to crafting a blog that ranks high in search engine results. But achieving this takes more than just writing compelling content...

What is topic clustering and how does it differ...

Sienna Voss

Your goals deserve thoughtful planning, especially when it comes to crafting a blog that ranks high in search engine results. But achieving this takes more than just writing compelling content...

Featured image for blog post on optimizing blog categories for search visibility

How to Optimize Blog Categories for Search Visi...

Sienna Voss

Let's prioritize progress over perfection when it comes to optimizing your blog for search engines. Whether you're a seasoned blogger or just starting out, the importance of well-organized blog categories...

How to Optimize Blog Categories for Search Visi...

Sienna Voss

Let's prioritize progress over perfection when it comes to optimizing your blog for search engines. Whether you're a seasoned blogger or just starting out, the importance of well-organized blog categories...

Google Business Profile attributes illustration

What are Google Business Profile attributes and...

Sienna Voss

Amid the pulse of online enterprise the world of local search feels like a secret map only the savvy can read—and within that map, the modest but mighty Google Business...

What are Google Business Profile attributes and...

Sienna Voss

Amid the pulse of online enterprise the world of local search feels like a secret map only the savvy can read—and within that map, the modest but mighty Google Business...

Image showing Google Search Console's Performance report for keyword rankings tracking

How to track keyword rankings for free using Go...

Sienna Voss

Because every decision counts when it comes to the success of your website, tracking your keyword rankings is an essential part of any SEO strategy. One of the best tools...

How to track keyword rankings for free using Go...

Sienna Voss

Because every decision counts when it comes to the success of your website, tracking your keyword rankings is an essential part of any SEO strategy. One of the best tools...

How to Create a Blog Series That Keeps Readers Coming Back

How to Create a Blog Series That Keeps Readers ...

Sienna Voss

Amid the rise of internet-driven markets, many business owners treat blogging like a one-off shot in the dark: a single post here, a random article there, hoping for traffic but...

How to Create a Blog Series That Keeps Readers ...

Sienna Voss

Amid the rise of internet-driven markets, many business owners treat blogging like a one-off shot in the dark: a single post here, a random article there, hoping for traffic but...