Want more people finding you online? This blog is all about practical ways to get more traffic from Google and turn more of those visitors into customers. We cover SEO, blogging and content—from simple, plain-language explanations to deeper technical dives when it actually helps.

You’ll find ideas on choosing topics, getting found in search, improving your product or service pages, and using helpful content to build trust and sales. Browse around, grab a few ideas and start putting your website to work a little harder for you—one article at a time.

The BlogCog Blog

A vibrant and engaging community of business owners collaborating and sharing insights in an exclusive insiders group

How to Create an 'Insiders Group' to Boost Enga...

Sienna Voss

Your next idea could change everything... and by 'everything,' we mean your engagement metrics. If you're tired of sending out newsletters into the void or hosting webinars that feel more...

How to Create an 'Insiders Group' to Boost Enga...

Sienna Voss

Your next idea could change everything... and by 'everything,' we mean your engagement metrics. If you're tired of sending out newsletters into the void or hosting webinars that feel more...

Optimized email signature showcasing SEO and link building strategies

The Role of Email Signatures in SEO and Link Bu...

Sienna Voss

Across the fluid expanse of virtual sales, where every click counts and every impression matters, there's a surprisingly overlooked hero in your digital marketing arsenal: your email signature. Yes, that...

The Role of Email Signatures in SEO and Link Bu...

Sienna Voss

Across the fluid expanse of virtual sales, where every click counts and every impression matters, there's a surprisingly overlooked hero in your digital marketing arsenal: your email signature. Yes, that...

Voice search optimization questions concept

Voice Search Optimization is Not About Keywords...

Sienna Voss

Within the energetic swirl of digital deals, marketers and business owners are scrambling to keep up with how folks actually search today. In this era where many people talk to...

Voice Search Optimization is Not About Keywords...

Sienna Voss

Within the energetic swirl of digital deals, marketers and business owners are scrambling to keep up with how folks actually search today. In this era where many people talk to...

Illustration of the data-nosnippet HTML attribute in action, preventing unwanted content from appearing in Google search snippets

The Hidden Power of the data-nosnippet Attribut...

Sienna Voss

Let's turn today into a win by unlocking the hidden power of the data-nosnippet attribute. You know that feeling when you Google your business and see a snippet that makes...

The Hidden Power of the data-nosnippet Attribut...

Sienna Voss

Let's turn today into a win by unlocking the hidden power of the data-nosnippet attribute. You know that feeling when you Google your business and see a snippet that makes...

Illustration of E-E-A-T principles applied to YMYL content

Optimizing for E-E-A-T: A Practical Guide for Y...

Sienna Voss

As digital platforms redefine success, standing out in search rankings isn't just about clever keywords—it's about building genuine trust. Enter E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. For YMYL (Your Money...

Optimizing for E-E-A-T: A Practical Guide for Y...

Sienna Voss

As digital platforms redefine success, standing out in search rankings isn't just about clever keywords—it's about building genuine trust. Enter E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. For YMYL (Your Money...

How to get .edu and .gov links without begging - Boost your website's authority and SEO

How to Get .edu and .gov Links Without Begging:...

Sienna Voss

In the lively expanse of e-commerce growth, every digital marketer knows the importance of gaining backlinks to boost your site's authority. But what happens when you aim for the holy...

How to Get .edu and .gov Links Without Begging:...

Sienna Voss

In the lively expanse of e-commerce growth, every digital marketer knows the importance of gaining backlinks to boost your site's authority. But what happens when you aim for the holy...