Want more people finding you online? This blog is all about practical ways to get more traffic from Google and turn more of those visitors into customers. We cover SEO, blogging and content—from simple, plain-language explanations to deeper technical dives when it actually helps.

You’ll find ideas on choosing topics, getting found in search, improving your product or service pages, and using helpful content to build trust and sales. Browse around, grab a few ideas and start putting your website to work a little harder for you—one article at a time.

The BlogCog Blog

Image showing Google Search Console's Performance report for keyword rankings tracking

How to track keyword rankings for free using Go...

Sienna Voss

Because every decision counts when it comes to the success of your website, tracking your keyword rankings is an essential part of any SEO strategy. One of the best tools...

How to track keyword rankings for free using Go...

Sienna Voss

Because every decision counts when it comes to the success of your website, tracking your keyword rankings is an essential part of any SEO strategy. One of the best tools...

How to Create a Blog Series That Keeps Readers Coming Back

How to Create a Blog Series That Keeps Readers ...

Sienna Voss

Amid the rise of internet-driven markets, many business owners treat blogging like a one-off shot in the dark: a single post here, a random article there, hoping for traffic but...

How to Create a Blog Series That Keeps Readers ...

Sienna Voss

Amid the rise of internet-driven markets, many business owners treat blogging like a one-off shot in the dark: a single post here, a random article there, hoping for traffic but...

How to find Keywords Your Competitors Rank For But You Don’t in SEMrush illustration

How to find "Keywords Your Competitors Rank For...

Sienna Voss

In the vibrant hum of e-commerce hubs and content corridors, there is a golden opportunity quietly waiting for you — the moment when you discover the exact keywords your rivals...

How to find "Keywords Your Competitors Rank For...

Sienna Voss

In the vibrant hum of e-commerce hubs and content corridors, there is a golden opportunity quietly waiting for you — the moment when you discover the exact keywords your rivals...

Step by step guide to a technical SEO audit for beginners featured image

A step-by-step guide to a technical SEO audit f...

Sienna Voss

Across the boundless reach of e-tailing you’ve built your empire of fine jewellery, polished to perfection and ready for the spotlight—but what if your site’s backstage mechanics are tripping the...

A step-by-step guide to a technical SEO audit f...

Sienna Voss

Across the boundless reach of e-tailing you’ve built your empire of fine jewellery, polished to perfection and ready for the spotlight—but what if your site’s backstage mechanics are tripping the...

Optimize Google Business Profile for calls and directions

How to optimize your Google Business Profile fo...

Sienna Voss

Because you deserve solutions that work, imagine your business listing on Google Business Profile becoming a 24/7 magnet for phone calls and in-person visits. You’ve put your heart into your...

How to optimize your Google Business Profile fo...

Sienna Voss

Because you deserve solutions that work, imagine your business listing on Google Business Profile becoming a 24/7 magnet for phone calls and in-person visits. You’ve put your heart into your...

Small business website performance and Core Web Vitals impact graphic

The impact of Core Web Vitals on small business...

Sienna Voss

Within the energetic weave of e-tailing and digital discovery, the moment your website opens in a browser is a decisive crossroads for your small business. The question of Core Web...

The impact of Core Web Vitals on small business...

Sienna Voss

Within the energetic weave of e-tailing and digital discovery, the moment your website opens in a browser is a decisive crossroads for your small business. The question of Core Web...