Want more people finding you online? This blog is all about practical ways to get more traffic from Google and turn more of those visitors into customers. We cover SEO, blogging and content—from simple, plain-language explanations to deeper technical dives when it actually helps.

You’ll find ideas on choosing topics, getting found in search, improving your product or service pages, and using helpful content to build trust and sales. Browse around, grab a few ideas and start putting your website to work a little harder for you—one article at a time.

The BlogCog Blog

Breadcrumbs in Blog Navigation

What Is the Role of Breadcrumbs in Blog Navigat...

Jennie Thompson

Navigating a blog can sometimes feel like wandering through a maze without a map. This is where breadcrumbs come into play, acting as navigational aids that enhance user experience and...

What Is the Role of Breadcrumbs in Blog Navigat...

Jennie Thompson

Navigating a blog can sometimes feel like wandering through a maze without a map. This is where breadcrumbs come into play, acting as navigational aids that enhance user experience and...

Illustration depicting timeless content represented by an evergreen tree and digital elements

What is Evergreen Content?

Jennie Thompson

Imagine planting a tree that continues to bear fruit year after year, requiring minimal maintenance yet providing consistent rewards. In the digital realm, this perennial bounty is known as evergreen...

What is Evergreen Content?

Jennie Thompson

Imagine planting a tree that continues to bear fruit year after year, requiring minimal maintenance yet providing consistent rewards. In the digital realm, this perennial bounty is known as evergreen...

Illustration depicting the concept of backlinks in blogging

What Are Backlinks in a Blog?

Jennie Thompson

Imagine your website as a bustling storefront on a busy street. The more people who recommend your store, the more foot traffic you receive. In the digital realm, these recommendations...

What Are Backlinks in a Blog?

Jennie Thompson

Imagine your website as a bustling storefront on a busy street. The more people who recommend your store, the more foot traffic you receive. In the digital realm, these recommendations...

Person typing on a laptop with emotive expressions in the background

How to Write Blogs That Evoke Emotion

Jennie Thompson

Imagine a reader stumbling upon your blog and feeling an immediate connection, their emotions stirred by your words. This connection transforms casual visitors into loyal customers, driving business growth through...

How to Write Blogs That Evoke Emotion

Jennie Thompson

Imagine a reader stumbling upon your blog and feeling an immediate connection, their emotions stirred by your words. This connection transforms casual visitors into loyal customers, driving business growth through...

Illustration depicting the pros and cons of enabling blog comments

The Pros and Cons of Allowing Blog Comments

Jennie Thompson

Engaging with your audience is a cornerstone of successful blogging, and one common method is through enabling comments on your posts. Allowing readers to share their thoughts can foster a...

The Pros and Cons of Allowing Blog Comments

Jennie Thompson

Engaging with your audience is a cornerstone of successful blogging, and one common method is through enabling comments on your posts. Allowing readers to share their thoughts can foster a...

Nail salon professional applying nail polish to a client's nails, representing the benefits of SEO and targeted blog content for nail salons

Why Nail Salons Benefit from SEO and Targeted B...

Jennie Thompson

In the vibrant world of nail salons, standing out amidst the competition is essential for attracting and retaining clients. While exceptional service and a welcoming atmosphere are crucial, the digital...

Why Nail Salons Benefit from SEO and Targeted B...

Jennie Thompson

In the vibrant world of nail salons, standing out amidst the competition is essential for attracting and retaining clients. While exceptional service and a welcoming atmosphere are crucial, the digital...