Want more people finding you online? This blog is all about practical ways to get more traffic from Google and turn more of those visitors into customers. We cover SEO, blogging and content—from simple, plain-language explanations to deeper technical dives when it actually helps.

You’ll find ideas on choosing topics, getting found in search, improving your product or service pages, and using helpful content to build trust and sales. Browse around, grab a few ideas and start putting your website to work a little harder for you—one article at a time.

The BlogCog Blog

Optimizing for Bing SEO

How to Optimize for Bing (Not Just Google)

Jennie Thompson

Let's prioritize progress over perfection. In the ever-evolving digital landscape, it's easy to focus solely on Google when considering search engine optimization. However, overlooking Bing could mean missing out on...

How to Optimize for Bing (Not Just Google)

Jennie Thompson

Let's prioritize progress over perfection. In the ever-evolving digital landscape, it's easy to focus solely on Google when considering search engine optimization. However, overlooking Bing could mean missing out on...

Keyword Difficulty Assessment for SEO

Keyword Difficulty: How to Assess and Target th...

Jennie Thompson

Your goals are closer than they appear...Every business owner dreams of seeing their website atop search engine results pages (SERPs). However, achieving this requires more than just creating content; it...

Keyword Difficulty: How to Assess and Target th...

Jennie Thompson

Your goals are closer than they appear...Every business owner dreams of seeing their website atop search engine results pages (SERPs). However, achieving this requires more than just creating content; it...

An infographic illustrating steps to choose the best topic for your content

How to Choose the Best Topic for Your Content

Jennie Thompson

The journey to success starts with one step. And for content creators, that first step is choosing the right topic. Whether you're a seasoned blogger or just starting out, selecting...

How to Choose the Best Topic for Your Content

Jennie Thompson

The journey to success starts with one step. And for content creators, that first step is choosing the right topic. Whether you're a seasoned blogger or just starting out, selecting...

Illustration of evolving search intent in 2025

Why Search Intent Is Evolving in 2025

Jennie Thompson

Amid the rise of tech-powered commerce, search behavior is undergoing a seismic shift. In 2025, understanding Why Search Intent Is Evolving in 2025 is crucial for businesses aiming to stay...

Why Search Intent Is Evolving in 2025

Jennie Thompson

Amid the rise of tech-powered commerce, search behavior is undergoing a seismic shift. In 2025, understanding Why Search Intent Is Evolving in 2025 is crucial for businesses aiming to stay...

Visual representation of scroll depth tracking in Google Analytics 4

Scroll Depth: Why It Matters and How to Track It

Jennie Thompson

Your time is valuable—make it count. Understanding how visitors engage with your content is crucial for optimizing user experience and boosting your website's performance. One key metric that offers deep...

Scroll Depth: Why It Matters and How to Track It

Jennie Thompson

Your time is valuable—make it count. Understanding how visitors engage with your content is crucial for optimizing user experience and boosting your website's performance. One key metric that offers deep...

The Power of Storytelling in eCommerce Blogging

The Power of Storytelling in eCommerce Blogging

Jennie Thompson

In the ever-growing sphere of e-tailing, standing out requires more than just competitive pricing and flashy ads. To truly captivate your audience and build lasting relationships, you need to tell...

The Power of Storytelling in eCommerce Blogging

Jennie Thompson

In the ever-growing sphere of e-tailing, standing out requires more than just competitive pricing and flashy ads. To truly captivate your audience and build lasting relationships, you need to tell...